#MediaStrategy
Forcing the sale of a major media platform because there was too much Gaza genocide on it and it was giving the game away, and so now it’s been bought by crackpipe-hitting Trumpers? That’s just the sensational, ingenious #MediaStrategy we’ve come to expect from these guys
January 26, 2026 at 11:54 PM
ICYMI: Game: Nobody buys media without reading somebody's rulebook #GameRules #MediaStrategy #DigitalMarketing #PPCAdvertising #ContentMarketing
Game: Nobody buys media without reading somebody's rulebook
Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.
ppc.land
September 23, 2026 at 6:58 AM
FYI: Game: Nobody buys media without reading somebody's rulebook #GameDesign #MediaStrategy #MarketingTips #Rulebook #Vocabulary
Game: Nobody buys media without reading somebody's rulebook
Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.
ppc.land
September 25, 2026 at 6:59 AM
20/31 A corruption scandal is difficult to defend.

A fight with Ottawa is easy to message and energizes the party's base.

The UCP is "flooding the zone" to overwhelm the news cycle.
#MediaStrategy
July 18, 2025 at 2:50 AM
FYI: Game: Nobody buys media without reading somebody's rulebook #GameDesign #MediaStrategy #MarketingTips #Rulebook #Vocabulary
Game: Nobody buys media without reading somebody's rulebook
Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.
ppc.land
September 25, 2026 at 6:59 AM
Looking for social media strategy pro for a volunteer project.
Know anyone? Thanks!

#comms #media #mediastrategy #socialmedia
May 26, 2026 at 2:24 AM
Climate innovators often underestimate one critical PR lever 🌍👇
A quick 3-part thread on what actually drives coverage in this space.
#ClimateComms #TechPR #MediaStrategy
October 11, 2025 at 3:46 PM
Every founder wants the WSJ headline. Few prepare for the journey it takes to get there.
Editorial trust is earned with strategy, consistency, and patience. 👏

#TechPR #MediaStrategy #Comms
October 14, 2025 at 12:02 AM
Sending pitches but getting ignored?

We help brands scale PR with Virtual Assistants + AI handling outreach, media lists, and coverage tracking.
More visibility. Real authority.
#PublicRelations #PR #MediaStrategy #VirtualAssistant
#BrandBuilding #Marketing #Entrepreneurship #BusinessGrowth
April 28, 2026 at 10:32 PM
Trade Desk tries to shake up streaming TV with content-agnostic strategy #mobilizingshoppers #mediastrategy #advertising #digitalads
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
www.marketingdive.com
November 20, 2024 at 5:09 PM
Grateful to be invited as a Speaker at the National Business Conclave 2025, Chitkara University, Punjab.

Thank you to the entire management team for this honour.
Excited to share insights on Bridging Governance

#Leadership #BusinessConclave #Branding #MediaStrategy #Gratitude
November 27, 2025 at 3:12 PM
Government Media Strategy is Broken #Government #MediaStrategy #Politics #Media
May 12, 2026 at 2:37 AM
Need to find a *media strategy* person to help small nonprofit maximize the impact of a situation - urgent!

Suggestions welcome! Thx

#media #PR #mediastrategy #mediacomms #politics #socialmedia @mediastrong.bsky.social @socialmedialab.ca @ricochetmedia.bsky.social @mmfa.bsky.social #news #strategy
May 6, 2026 at 12:59 AM
Time to take back control, and this is how to start..
#MediaStrategy
March 17, 2025 at 1:15 AM
ICYMI: More ads cut streaming brand recall from 41% to 26%, FreeWheel finds #Streaming #Advertising #BrandRecall #MediaStrategy #DigitalMarketing
More ads cut streaming brand recall from 41% to 26%, FreeWheel finds
Streaming spots were remembered unprompted 2.7x as often as social ones by 436 study viewers. Will publishers give up 5 minutes of breaks in every half hour?
ppc.land
September 19, 2026 at 6:05 AM
Traffic was soaring but we weren't proud of what we were publishing anymore.
There's a difference between audience-first and audience-only thinking. One builds trust. The other feeds algorithms.
New piece → link in bio
#MediaStrategy #ContentStrategy
June 21, 2025 at 2:20 PM
Your Platform Doesn’t Forget — Your Audience Doesn’t Either
#OnlineReputation #ContentCreator #SpeakWithIntent #MediaStrategy
February 5, 2026 at 6:10 PM
What’s the worst PR disaster you’ve seen? Let’s talk. 👇

#MediaStrategy #PRPlaybook #CrisisComms #DamageControl #PublicRelations
March 24, 2025 at 8:30 PM
Thought leadership is an industry expert's market interpretation, not a vehicle for company news. This week’s 1903 PR article explains how to separate the two, and how to write perspective pieces that editors and readers value. bit.ly/472y7zL

#1903PR #TechPR #PublicRelations #MediaStrategy
Why Thought Leadership Requires Strategic PR | 1903 PR
Learn how strategic PR uses expert insight and industry perspective to build credibility and position executives as trusted voices.
bit.ly
March 17, 2026 at 2:27 PM