Photo Credit: Professional video cameras on tripods recording a corporate press conference / Batuhan Toker Research, audience ratings and social media activity reveal how Americans engage with poli…

Telewizja Polsat has announced a strategic partnership with YouTube that will expand access to its programme library and allow Polsat Media to sell advertising directly around its content on the […]

Proud to share that SHARPIE has been named a finalist in two industry awards for standout media partnerships: • Digiday Awards — Best Partnerships for Sharpie x Reddit’s Rookie of the Year • The Drum...

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Sixteen terms, four groups of four. Four different documents wrote this vocabulary, and one group reads as a set of product features until it isn't.

Streaming spots were remembered unprompted 2.7x as often as social ones by 436 study viewers. Will publishers give up 5 minutes of breaks in every half hour?

Streaming spots were remembered unprompted 2.7x as often as social ones by 436 study viewers. Will publishers give up 5 minutes of breaks in every half hour?

The article discusses the recent controversy involving King Charles III and the Duke and Duchess of Sussex, Harry and Meghan, following the monarch's letter sent via the lord chamberlain to 'relevant senior stakeholders' reminding them that the Sussexes are 'private citizens' rather than working royals. The author, Marina Hyde, argues that the letter was a misstep that has only intensified public interest in the Sussexes' activities, comparing the situation to a reality TV show like 'The Real Housewives' franchise. She notes that the Sussexes' immediate response, calling the letter 'intemperately hurt' and stating they preferred to be called 'public figures', has further fueled the narrative. The article highlights how the royal household's attempt to manage the Sussexes' public image has backfired, as their actions now mirror reality TV tactics, with the couple using media releases to shape public perception. Hyde points out that the Sussexes' return to the UK after a brief absence has already led to a public dispute, with the military chief of Uganda announcing they would withdraw from Prince Harry's Invictus Games due to lack of royal approval. The author suggests that the Sussexes' entire return to the UK appears to be strategically designed for media content, aiming to reignite public interest in their ongoing conflict with the royal establishment. The piece concludes by emphasizing that the Sussexes have fully embraced their role as reality TV stars, using their public interactions to drive narratives, which is fundamentally incompatible with the traditional, more reserved approach of the royal household. The article is a commentary on the evolving dynamics between the royal family and modern media consumption, particularly how the Sussexes have adapted to the demands of public scrutiny and media engagement.

Stop, shrink, or charge more: three publishers made three different print decisions, with real numbers on what happened next.

Back catalogue is previously released content - old episodes, seasons, tracks, articles - still generating advertising inventory long after its release window.

Back catalogue is previously released content - old episodes, seasons, tracks, articles - still generating advertising inventory long after its release window.

Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media.

Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media.

Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media.

Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media.

A high-ranking Trump administration official faced widespread mockery after a series of controversial actions involving leaked government documents. Jessica Pounds, an investigator for Elon Musk's Department of Government Efficiency (DOGE), alleged that she was set up by the 'Deep State' to leak sensitive information. Pounds claimed she received a trove of documents to 'leak' but later realized it would have put her in legal trouble. She shared a text exchange where State Department Under Secretary Sarah B. Rogers dismissed her concerns, stating the documents were redacted under Freedom of Information Act guidelines. The incident sparked online ridicule, with critics calling the administration's actions 'inept movie villain' tactics. Right-wing journalist Eric Spracklen linked the blunder to how Nick Shirley, a controversial influencer, obtained his Minnesota daycare fraud story. Political writer Pedro Gonzalez condemned the Trump-Vance administration's incompetence, comparing their actions to poorly written fictional scenarios. The incident highlights internal conflicts within the administration and questions about media strategies used to shape public narratives.