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ICYMI: JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #ProgrammaticAds #DigitalMarketing #OutdoorAdvertising #Q3Results
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 5, 2026 at 9:18 PM
marketingnews.bsky.social
ICYMI: JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #ProgrammaticAds #DigitalMarketing #OutdoorAdvertising #Q3Results
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 5, 2026 at 9:18 PM
ppc.land
JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #DigitalAdvertising #ProgrammaticAds #OutdoorAdvertising #RevenueGrowth
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 4, 2026 at 9:17 PM
marketingnews.bsky.social
JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #DigitalAdvertising #ProgrammaticAds #OutdoorAdvertising #RevenueGrowth
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 4, 2026 at 9:17 PM
marketingnews.bsky.social
Amazon calls its ad platform an agent, but the agent is still closed beta #AmazonAdvertising #DigitalMarketing #ProgrammaticAds #AIMarketing #AdvertisingTrends
Amazon calls its ad platform an agent, but the agent is still closed beta
DSP controls now reach only some US advertisers, and the agencies paid to buy Amazon media cannot map the rebrand. Is the confusion steering spend to AI?
ppc.land
October 29, 2026 at 8:57 PM
ppc.land
Amazon calls its ad platform an agent, but the agent is still closed beta #AmazonAdvertising #DigitalMarketing #ProgrammaticAds #AIMarketing #AdvertisingTrends
Amazon calls its ad platform an agent, but the agent is still closed beta
DSP controls now reach only some US advertisers, and the agencies paid to buy Amazon media cannot map the rebrand. Is the confusion steering spend to AI?
ppc.land
October 29, 2026 at 8:56 PM
marketingnews.bsky.social
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe #PinterestAdvertising #DigitalMarketing #ProgrammaticAds #AmazonDSP #GoogleDSP
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe
Enterprise buyers reach Pinterest video and display deals through Magnite, its main supply partner. Prices, deal types and a date for Europe stay unpublished.
ppc.land
October 26, 2026 at 8:43 PM
ppc.land
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe #PinterestAdvertising #DigitalMarketing #ProgrammaticAds #AmazonDSP #GoogleDSP
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe
Enterprise buyers reach Pinterest video and display deals through Magnite, its main supply partner. Prices, deal types and a date for Europe stay unpublished.
ppc.land
October 26, 2026 at 8:42 PM
marketingnews.bsky.social
Hidden reading-app clicks ran nearly 25x above other traffic, IAS says #DigitalMarketing #ProgrammaticAds #AI #MobileApps #Advertising
Hidden reading-app clicks ran nearly 25x above other traffic, IAS says
Desktop apps refreshed ads on locked screens; Genisys ran through nearly 500 AI-made domains. IAS's October 21 recap adds no new data. What did it leave out?
ppc.land
October 25, 2026 at 10:54 PM
ppc.land
Hidden reading-app clicks ran nearly 25x above other traffic, IAS says #DigitalMarketing #ProgrammaticAds #AI #MobileApps #Advertising
Hidden reading-app clicks ran nearly 25x above other traffic, IAS says
Desktop apps refreshed ads on locked screens; Genisys ran through nearly 500 AI-made domains. IAS's October 21 recap adds no new data. What did it leave out?
ppc.land
October 25, 2026 at 10:54 PM
marketingnews.bsky.social
IAB Tech Lab flags 8 ways ad systems limit or overwrite Universal Ad IDs #DigitalMarketing #AdTech #ProgrammaticAds #MarketingStrategy #Advertising
IAB Tech Lab flags 8 ways ad systems limit or overwrite Universal Ad IDs
Ad servers, DSPs, SSPs and agencies are told to audit every intake and sharing path for the creative ID. Who owns the fix when an ID goes missing mid-campaign?
ppc.land
October 19, 2026 at 10:31 PM
ppc.land
IAB Tech Lab flags 8 ways ad systems limit or overwrite Universal Ad IDs #DigitalMarketing #AdTech #ProgrammaticAds #MarketingStrategy #Advertising
IAB Tech Lab flags 8 ways ad systems limit or overwrite Universal Ad IDs
Ad servers, DSPs, SSPs and agencies are told to audit every intake and sharing path for the creative ID. Who owns the fix when an ID goes missing mid-campaign?
ppc.land
October 19, 2026 at 10:31 PM
marketingnews.bsky.social
Explaining bid request #AdExchange #DigitalMarketing #BidRequest #OnlineAdvertising #ProgrammaticAds
Explaining bid request
A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules.
ppc.land
October 12, 2026 at 12:57 PM
ppc.land
Explaining bid request #AdExchange #DigitalMarketing #BidRequest #OnlineAdvertising #ProgrammaticAds
Explaining bid request
A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules.
ppc.land
October 12, 2026 at 12:56 PM
ppc.land
FYI: Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops #CotswoldOutdoor #RetailAdvertising #ProgrammaticAds #InStoreMarketing #DigitalAdvertising
Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops
Brands such as HOKA, ASICS and Nike can buy till, shelf and totem screens after a 12-week build from tender to revenue. Next comes the programmatic question.
ppc.land
October 12, 2026 at 7:26 PM
marketingnews.bsky.social
FYI: Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops #CotswoldOutdoor #RetailAdvertising #ProgrammaticAds #InStoreMarketing #DigitalAdvertising
Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops
Brands such as HOKA, ASICS and Nike can buy till, shelf and totem screens after a 12-week build from tender to revenue. Next comes the programmatic question.
ppc.land
October 12, 2026 at 7:26 PM
marketingnews.bsky.social
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi #Teads #AdTech #ProgrammaticAds #DigitalMarketing #Wolt
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi
Sponsored Product Ads and Display slots on Hopper and other Koddi networks become buyable in Teads Ad Manager. Pricing, fees and new formats remain undisclosed.
ppc.land
October 11, 2026 at 5:57 PM
ppc.land
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi #Teads #AdTech #ProgrammaticAds #DigitalMarketing #Wolt
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi
Sponsored Product Ads and Display slots on Hopper and other Koddi networks become buyable in Teads Ad Manager. Pricing, fees and new formats remain undisclosed.
ppc.land
October 11, 2026 at 5:57 PM
ppc.land
FYI: LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network #LGAdSolutions #BestBuy #ProgrammaticAds #DigitalMarketing #HomeScreenAds
LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?
ppc.land
October 10, 2026 at 6:56 PM
marketingnews.bsky.social
FYI: LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network #LGAdSolutions #BestBuy #ProgrammaticAds #DigitalMarketing #HomeScreenAds
LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?
ppc.land
October 10, 2026 at 6:55 PM
ppc.land
ICYMI: Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops #CotswoldOutdoor #InStoreAdvertising #ProgrammaticAds #RetailMarketing #DigitalSignage
Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops
Brands such as HOKA, ASICS and Nike can buy till, shelf and totem screens after a 12-week build from tender to revenue. Next comes the programmatic question.
ppc.land
October 10, 2026 at 7:25 PM
marketingnews.bsky.social
ICYMI: Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops #CotswoldOutdoor #InStoreAdvertising #ProgrammaticAds #RetailMarketing #DigitalSignage
Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shops
Brands such as HOKA, ASICS and Nike can buy till, shelf and totem screens after a 12-week build from tender to revenue. Next comes the programmatic question.
ppc.land
October 10, 2026 at 7:24 PM
marketingnews.bsky.social
ICYMI: Explaining SpringServe #SpringServe #Magnite #CTV #Advertising #ProgrammaticAds
Explaining SpringServe
SpringServe is Magnite's connected TV ad server and supply-side platform, deciding which ads fill streaming breaks and mediating direct and programmatic demand.
ppc.land
October 8, 2026 at 7:53 PM
ppc.land
ICYMI: Explaining SpringServe #SpringServe #Magnite #CTV #Advertising #ProgrammaticAds
Explaining SpringServe
SpringServe is Magnite's connected TV ad server and supply-side platform, deciding which ads fill streaming breaks and mediating direct and programmatic demand.
ppc.land
October 8, 2026 at 7:53 PM
marketingnews.bsky.social
FYI: Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds #DigitalMarketing #ProgrammaticAds #AdTech #DataAnalytics #AdRevenue
Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds
Low-traffic sites added a net 34,700 entries across the top 50,000 US publishers, while 46% of Tier 1 SSP domains stay duplicated. What does Q4 buying inherit?
ppc.land
October 3, 2026 at 8:41 PM