#PurplePound
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sic-official.bsky.social
Have you ever wondered how much profit is missed through businesses being inaccessable to disabled people? 💰

Well, we have the numbers.

It's estimated at £274 billion. Billion. WITH A B 🤯

(Scope)

#Neurodiversity #Neurodivergent #ND #Neurospicy #Disability #Disabled #PurplePound
December 27, 2024 at 12:00 PM
neategavin.bsky.social
Wow.. this is a #GameChanger for #retail. Perhaps proving existence of the #PurplePound.
July 3, 2025 at 9:00 PM
whitingx.bsky.social
… derived, I think, from the concept of the 💷 #PurplePound.

business.scope.org.uk/disabled-cus...
How to attract more disabled customers
Purple Pound customers are worth billions. But accessibility barriers are leaving them behind. Find out how to attract more disabled people to your business and access this valuable UK market.
business.scope.org.uk
August 6, 2026 at 1:25 PM
neategavin.bsky.social
Does an increasingly confident and independent disabled population lead to greater commercial clout? #PurplePound #RethinkRetail #Access4All #HighStreet #innovation #disability

medium.com/@gavinaneate...
The Purple Pound Pot of Gold.
The Purple Pound (money disabled people spend) is worth over £274 billion annually, in the UK alone, and estimated $8 Trillion worldwide.
medium.com
November 30, 2025 at 9:50 PM
neoden.bsky.social
Can anyone advise how folk with mobility impairment get to the Royal Observatory in Greenwich? How do you manage the hill? #disability #londontourism #purplepound
March 30, 2025 at 8:47 AM
welcomeapp.bsky.social
Folks in #Retail on #Highstreet trying to access the #PurplePound need to take note. This #tech is going to #disrupt #CustomerService through proximity based customer awareness.
welcomeapp.bsky.social WelcoMeApp @welcomeapp.bsky.social · Jul 3
#WelcoMeApp #PersonalShopping support is now available for #disabled shoppers in all Currys Plc stores across #Ireland. #Tech4Good #Innovation in #Retail

Click here to see if your store is participating and to set up a FREE account. Please share. currys.ie/store-finder
A smiling young lady wearing a purple polo shirt with a name badge on sit behind a laptop whilst she looks at a man in a blue polo shirt on the opposite side of the table and explain to him about products that he has inquired about. Behind her is a variety ofelectrical products.
July 4, 2025 at 7:17 AM
hex-productions.bsky.social
The #PurplePound is worth £446 billion in the UK alone.

Neglecting your site's #accessibility means you may be missing out on tapping into this market and losing customers. Take a free test to find out where you can enhance the customer experience: zurl.co/QKXKl

#Business #DigitalAccessibility #UX
An aerial shot of a city in a business district has graphs and downwards arrows overlayed across it with a search bar looking up the purple pound. Text reads “Is Your Business Losing Custom? Take a free test to assess your accessibility. Receive automated & manual tests, usability review with assistive technologies, Report & live demos of errors”
August 19, 2026 at 8:00 AM
accessiblemarket.bsky.social
Can you afford to ignore accessibility?

At the #AccessibleMarketplace, showcase how your brand is leading the way in inclusive retail, innovative solutions, and accessible experiences.

Don’t leave money on the table - exhibit with us! zurl.co/FDhMy

#PurplePound #Accessibility #Retail
An angular purple shape, with text highlighting the following statistic. Businesses lose approximately £2 billion per month by ignoring the needs of disabled people. Source: wearepurple.org.
April 20, 2025 at 9:00 AM
nexerdigital.com
Today for #GAAD, we’re sharing The Hidden Journey Report, exploring disabled people’s experiences of retail journeys, both on and offline, and the impact accessibility barriers have on participation, trust and loyalty.

www.nexerdigital.com/the-hidden-j...

#Accessibility #Retail #PurplePound
Person using a wheelchair holding shopping bags outside a store, with a retail environment visible in the background. Overlaid text reads “The Hidden Journey: Missed revenue opportunities and recommendations for responsible retailers” with Nexer branding.
May 21, 2026 at 10:09 AM
hex-productions.bsky.social
The power of the #PurplePound shouldn't be underestimated. In improving the inclusivity of your website, you will gain increased revenue and respect from #disabled customers.

Take a free site #accessibility test for your business today: zurl.co/DL9l2

#PurpleTuesday #Disabilities #A11y #eCommerce
An infographic for Purple Tuesday displays the following information to make businesses consider if they are losing revenue: There are 1.8 billion disabled people worldwide (1 in 6 people), with a spending power of £247 billion pounds. 70% of disabled people will not return to a business due to poor customer service and 90% of businesses are missing out on a market worth more than many economies. A laptop is showing that only 3% of the web is accessible, this is next to the top 2025 homepage errors which are 79% low contrast text, 55% lacking alt text, 48% no form labels, 45% empty links. Test if your website is accessible for free at www.horlix.com.
November 4, 2025 at 11:58 AM
businessdisability.bsky.social
Our next #AnnualConference2025 speakers have all chosen to differentiate their brand by seeking out disabled customers. They tell us about the challenges and the lessons learned.

#BDFBusinessAsUsual #DisabledCustomers #PurplePound
Business Disability Forum Annual Conference branded card for the session ‘Pursuing the Purple Pound’. The top of the card is on a blue background, with the title at the top and the photos and names of the speakers in circles: AJ Nanayakkara, LEGO Group; Georgina Colman, Purpl Discounts; Kathryn Townsend, Nationwide Building Society; Rebecca Hitchings, Boots UK & ROI (Chair). Below this, on a white background, are the event details: ‘Annual Conference – Disability inclusion: Business as usual? Thursday 19 June 2025. Online and in-person at EBRD, London. Sponsored by Microlink’ (logo), ‘Co-hosted by EBRD’ (logo). On the bottom right is the graphic of a shop front with a sign hanging above the door that reads ‘open’.
June 19, 2025 at 2:01 PM
In other countries, these additional costs may be state provided instead e.g. physiotherapy, counselling, mobility and direct disability support. These are costs the state SHOULD bear. The £446bn #purplepound supports many small enterprises - these benefits are meeting needs and driving the economy.
September 16, 2026 at 2:25 PM
amanwithadog.bsky.social
#Halfords #Ableism #WheelchairUsers #DisabledRights #Equality #AssistanceDog #GuideDog #Britain #Dorset #Ferndown #Unacceptable #PurplePound #Thoughtless #Selfish
March 1, 2025 at 1:11 PM
hex-productions.bsky.social
Discover how to tap into the power of the Purple Pound in our guide to accessible #eCommerce (zurl.co/Izzwn) or take a free #accessibility health check on your site this sales season (zurl.co/Dmjm0).

#A11y #Marketing #PurplePound #BlackFriday #CyberMonday
November 28, 2025 at 9:01 AM
hex-productions.bsky.social
The #PurplePound is worth £274 billion a year. By improving the #accessibility of your site, your business can tap into that spending power and enhance the customer service experience for everyone. Learn 5 ways to improve #eCommerce accessibility: zurl.co/wEVXi

#A11y
November 27, 2025 at 9:00 AM
accessiblemarket.bsky.social
Can you afford to ignore accessibility?

At the #AccessibleMarketplace, showcase how your brand is leading the way in inclusive retail, innovative solutions, and accessible experiences.

Don’t leave money on the table - exhibit with us! zurl.co/FDhMy

#PurplePound #Accessibility #Retail
An angular purple shape, with text highlighting the following statistic. Businesses lose approximately £2 billion per month by ignoring the needs of disabled people. Source: wearepurple.org.
March 23, 2025 at 10:00 AM