Have you ever poured weeks into a project only to launch to total silence? Most teams start with what they know how to build, hunting for nails with an existing hammer. In Working Backwards, former Amazon executives Colin Bryar and Bill Carr reveal the counter-intuitive framework that created the Kindle, Prime, and AWS: the PR/FAQ process. Before writing a line of code or allocating budget, teams must draft the launch-day press release and customer FAQ. If you cannot describe an irresistible customer benefit on a single page, the project is discarded before wasting time and money. This simple discipline forces teams to solve genuine customer pain rather than building useless features. You can apply this tomorrow using the Future Headline Test on your next email, memo, or campaign. Open the Momentum app to stress-test your current idea using our interactive PR/FAQ template, and read Working Backwards to master Amazon's full playbook for invention. 👉 Practice the best leadership ideas every day with the LeadRight app

Squadron 42, the singleplayer spinoff that Star Citizen devs Cloud Imperium Games have been teasing and promising and roadmapping for a loooooooooooooooooonnnnnnnnngggg while, now has a Steam page. Yep, things are finally gearing up for its launch next year. Plus, there's a new trailer that emphsises for those out of the loop (me, basically), that pretty much every sci-fi celeb under the sun is set for a cameo. Read more

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