#SearchGuard
现在,当用户处于未登录或无痕模式浏览时,Google 搜索结果不再提供直接 URL,Google 将所有的有机搜索结果链接重写为 /goto,并附带一个 url= 参数。这个参数采用的是 Google 自定义的不透明编码(无法通过简单的 Base64 等方式离线解码),看起来像是 Google 内部索引记录的引用。此举旨在打击自动化 SERP 抓取,此前 Google 已经移除了自定义单页面结果数的参数 &num=xxx 以及收紧 BotGuard/SearchGuard

https://www.autom.dev/blog/google-search-goto-links
google.com/goto: Google's anti-scraping update
Google is rolling out google.com/goto redirect URLs on SERPs. Here is what changed, why it targets scrapers, and how Autom updated its Google Search API.
www.autom.dev
September 12, 2026 at 6:36 AM
FYI: Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 5, 2026 at 7:32 PM
FYI: Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 5, 2026 at 7:33 PM
ICYMI: Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 3, 2026 at 7:32 PM
ICYMI: Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 3, 2026 at 7:32 PM
Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 2, 2026 at 7:32 PM
Reddit faces antitrust counterclaims over $60m Google-only crawler deal #Reddit #Antitrust #Google #Bing #DuckDuckGo
Reddit faces antitrust counterclaims over $60m Google-only crawler deal
Counterclaims say Bing, DuckDuckGo, Mojeek and Qwant lost Reddit access on July 1, 2024, six months before SearchGuard shipped. Sherman Act trebling now sought.
ppc.land
September 2, 2026 at 7:32 PM
Missed our Encryption at Rest session? It is on demand.
Data reads normally through Elasticsearch, unreadable on disk. Marc shows how 👉️ webinar.zoho.com/meeting/regi...

#Elasticsearch #SearchGuard
August 18, 2026 at 2:02 PM
FYI: Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #SearchScraping #Piracy #AdRevenue
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 24, 2026 at 9:16 PM
ICYMI: Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #SearchScraping #CopyrightLaw #SEO
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 22, 2026 at 9:15 PM
Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #Copyright #SearchScraping #SerpApi
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 21, 2026 at 9:14 PM
Texas API firm strikes back after Google's DMCA web scraping lawsuit #Texas #API #Google #DMCA #webscraping
Texas API firm strikes back after Google's DMCA web scraping lawsuit
SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.
ppc.land
January 25, 2026 at 6:04 PM
Google sues SerpApi over search scraping in copyright lawsuit #Google #SerpApi #Copyright #Lawsuit #SearchScraping
Google sues SerpApi over search scraping in copyright lawsuit
Google filed lawsuit Dec. 19 against Texas API company for bypassing SearchGuard protections and scraping copyrighted content from search results pages.
ppc.land
December 19, 2025 at 8:02 PM
FYI: Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #SearchScraping #Piracy #AdRevenue
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 24, 2026 at 9:15 PM
ICYMI: Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #SearchScraping #CopyrightLaw #SEO
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 22, 2026 at 9:14 PM
Google loses DMCA bid to treat search scraping like DVD piracy #Google #DMCA #Copyright #SearchScraping #SerpApi
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
ppc.land
July 21, 2026 at 9:14 PM
Texas API firm strikes back after Google's DMCA web scraping lawsuit #Texas #API #Google #DMCA #webscraping
Texas API firm strikes back after Google's DMCA web scraping lawsuit
SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.
ppc.land
January 25, 2026 at 6:04 PM
Google sues SerpApi over search scraping in copyright lawsuit #Google #SerpApi #Copyright #Lawsuit #SearchScraping
Google sues SerpApi over search scraping in copyright lawsuit
Google filed lawsuit Dec. 19 against Texas API company for bypassing SearchGuard protections and scraping copyrighted content from search results pages.
ppc.land
December 19, 2025 at 8:02 PM
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web

Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers.
#google #seo
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic
Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers.
www.searchenginejournal.com
July 29, 2026 at 1:05 AM
Google loses key DMCA claims against SerpApi in scraping lawsuit

Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.
#google #seo
Google loses key DMCA claims against SerpApi in scraping lawsuit
Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.
searchengineland.com
July 23, 2026 at 5:01 AM
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
#google #seo
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
searchengineland.com
January 19, 2026 at 11:42 PM
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping

Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale.
#google #seo
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern
Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale.
www.searchenginejournal.com
December 20, 2025 at 5:48 PM
Our sticker stash is ready for Berlin Buzzwords — and it's under expert supervision 🐾

📍 June 16–18 | Berlin
Find the Eliatra crew, talk OpenSearch, and grab some swag!

#Eliatra #BerlinBuzzwords #SearchGuard #OpenSearch #TechEvents #DogsOfTech
June 12, 2025 at 3:01 PM
Google stämmer webbskrapa för att ha hämtat sökresultat i en ”häpnadsväckande skala”

I ett försök att stoppa detta skadliga förskingring och skydda våra relationer med våra partners har Google utvecklat och implementerat en teknisk åtgärd som kallas SearchGuard som begränsar åtkomsten till…
Google stämmer webbskrapa för att ha hämtat sökresultat i en ”häpnadsväckande skala”
I ett försök att stoppa detta skadliga förskingring och skydda våra relationer med våra partners har Google utvecklat och implementerat en teknisk åtgärd som kallas SearchGuard som begränsar åtkomsten till sökresultatsidor och det upphovsrättsskyddade innehåll de innehåller. Men för att fortsätta snålskjuta har SerpApi utvecklat ett sätt att kringgå SearchGuard. SerpApi använder de automatiska förfrågningar som skickas för att engagera sig i olika felaktiga framställningar och kringgående för att kringgå de tekniska skydd som implementeras av Google.
folketstidning.wordpress.com
December 20, 2025 at 8:45 AM
"SerpApi’s answer to SearchGuard is to mask the hundreds of millions of automated queries it is sending to Google each day to make them appear as if they are coming from human users.

www.theverge.com/news/848365/...
an ad for the unholy movie shows a man with a beard saying " maybe millions "
ALT: an ad for the unholy movie shows a man with a beard saying " maybe millions "
media.tenor.com
December 20, 2025 at 2:13 PM