Smartwool, for my money.
This recent cold snap has made us all long underwear experts. I literally spent 25 minutes last night, talking to someone about the different kinds of long underwear and their different strengths.
January 31, 2026 at 2:16 PM
Smartwool, for my money.
Are they smartwool?
September 26, 2026 at 12:13 AM
Are they smartwool?
I busted out my smartwool long johns today.
November 17, 2025 at 3:43 PM
I busted out my smartwool long johns today.
she’s rubbing against my smartwool bc she’s very stupid
May 24, 2026 at 6:39 PM
she’s rubbing against my smartwool bc she’s very stupid
April 2, 2025 at 1:02 AM
You leave my $35 smartwool socks out of this!
September 7, 2025 at 7:21 PM
You leave my $35 smartwool socks out of this!
My socks have updated their terms of use.
March 30, 2024 at 4:26 PM
My socks have updated their terms of use.
Nice wool socks. Smartwool or some other similar brand, according to preference.
December 5, 2025 at 5:22 AM
Nice wool socks. Smartwool or some other similar brand, according to preference.
Smartwool. Jesus.
October 11, 2023 at 2:11 PM
Smartwool. Jesus.
A winter Saturday in which I will wear my Smartwool long underwear as clothes.
(Not a sponsored post, Smartwool if you’re on here give me money)
(Not a sponsored post, Smartwool if you’re on here give me money)
January 11, 2025 at 1:58 PM
A winter Saturday in which I will wear my Smartwool long underwear as clothes.
(Not a sponsored post, Smartwool if you’re on here give me money)
(Not a sponsored post, Smartwool if you’re on here give me money)
I frickin love their wool socks, same composition as smartwool at about 1/5th the price. Also: pot roast, macadamias, and that spinach artichoke dip mama mia i love that stuff
February 6, 2025 at 12:14 AM
I frickin love their wool socks, same composition as smartwool at about 1/5th the price. Also: pot roast, macadamias, and that spinach artichoke dip mama mia i love that stuff
I just received a notification that my new smartwool socks delivered, and I excitedly said, “Ooh! My new socks are here!”
7-year-old me would be disgusted with current me.
7-year-old me would be disgusted with current me.
December 15, 2024 at 9:08 PM
I just received a notification that my new smartwool socks delivered, and I excitedly said, “Ooh! My new socks are here!”
7-year-old me would be disgusted with current me.
7-year-old me would be disgusted with current me.
It's officially SmartWool socks/defrost the car weather
and i hate that
encule
and i hate that
encule
October 18, 2024 at 1:03 PM
It's officially SmartWool socks/defrost the car weather
and i hate that
encule
and i hate that
encule
One of my favorite Costco products is a house brand, 100% merino wool long sleeve shirt. Ones by Smartwool retail for $90-$120 (Canadian) each. At Costco, the shirts were on sale today for $14.97, so I bought four to replace old ones with moth holes.
March 22, 2026 at 4:10 PM
One of my favorite Costco products is a house brand, 100% merino wool long sleeve shirt. Ones by Smartwool retail for $90-$120 (Canadian) each. At Costco, the shirts were on sale today for $14.97, so I bought four to replace old ones with moth holes.
Very sex and mesmerizing red soled Smartwool mountaineering socks tonight
November 4, 2025 at 3:26 AM
Very sex and mesmerizing red soled Smartwool mountaineering socks tonight
we could live in a world where everyone has access to affordable smartwool socks but noooooo
April 16, 2025 at 8:01 PM
we could live in a world where everyone has access to affordable smartwool socks but noooooo
I’m “just got really excited that Smartwool socks are on sale at REI” years old
November 14, 2024 at 6:26 PM
I’m “just got really excited that Smartwool socks are on sale at REI” years old
I'm buying some wool clothes and was researching Smartwool VS Icebreaker.
I chose Smartwool because of very important reasons:
-models seemed lively
-models did not look like they were judging me
-models did not look like they wanted to beat me up
I chose Smartwool because of very important reasons:
-models seemed lively
-models did not look like they were judging me
-models did not look like they wanted to beat me up
April 17, 2026 at 1:34 AM
I'm buying some wool clothes and was researching Smartwool VS Icebreaker.
I chose Smartwool because of very important reasons:
-models seemed lively
-models did not look like they were judging me
-models did not look like they wanted to beat me up
I chose Smartwool because of very important reasons:
-models seemed lively
-models did not look like they were judging me
-models did not look like they wanted to beat me up
Will also add in that divining "mastercrafted new thing" is suddenly getting worse because private equity got involved. See: Smartwool
it's survivorship bias. the mastercrafted very longlived old thing outlasts the median new thing, but the mastercrafted new thing will (probably) outlast the mastercrafted old thing. problem is that it's very hard to tell ex ante which new thing is that well-made
April 13, 2026 at 8:53 PM
Will also add in that divining "mastercrafted new thing" is suddenly getting worse because private equity got involved. See: Smartwool
real wealth is the ability to replace your entire underwear drawer with smartwool underwear on a whim
November 17, 2024 at 3:55 PM
real wealth is the ability to replace your entire underwear drawer with smartwool underwear on a whim
I'm exclusively doing ankle smartwool socks these days
September 9, 2026 at 5:28 PM
I'm exclusively doing ankle smartwool socks these days
Bah humbug.
December 11, 2025 at 8:24 PM
Bah humbug.
Nice socks like Smartwool or Bombas, good hand cream, Sharpies, a beanie, a little kitchen tool like a microplane or wooden spoon or fish spat.
December 5, 2025 at 5:23 AM
Nice socks like Smartwool or Bombas, good hand cream, Sharpies, a beanie, a little kitchen tool like a microplane or wooden spoon or fish spat.