The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.

The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.

VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.

A prompt is the text and data sent to a language model to get an output. How prompts are assembled, where the term came from, and why they now carry ad budgets.

A prompt is the text and data sent to a language model to get an output. How prompts are assembled, where the term came from, and why they now carry ad budgets.

Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.

Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.

Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.

Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.

VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.

Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.

New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks.

VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.

Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.

New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks.

Investing.com -- Growth in digital advertising budgets is set to slow in 2025, according to a UBS, signalling caution amid economic uncertainty and potential tariff impacts. Buyers expect a 5.5% increase in digital ad spending over the 12 months, a slowdown of nearly one percentage point from the prior year, UBS said. Facebook (NASDAQ:META) is the only major digital platform expected to see an acceleration in ad budget growth, with buyers planning to increase spending by 1.7% year-over-year. Instagram growth is set to slow, though it remains a top choice for social commerce and potential TikTok budget shifts. Amazon (NASDAQ:AMZN) is forecast to see a relatively modest slowdown in ad growth to 2.8%, while Google (NASDAQ:GOOGL) faces steeper deceleration across both its Search and YouTube platforms. YouTube’s ad budget growth is expected to fall to 4.1% from higher levels last year. Among other platforms, Pinterest (NYSE:PINS) and Snap are both expected to see slight declines in ad spending, while The Trade Desk (NASDAQ:TTD) is projected to maintain relatively stable growth in connected TV budgets. On the traditional media side, nearly 60% of buyers expect to cut TV spending over the next two years, though sports programming remains a bright spot. Disney’s cable networks showed the strongest ad spend intentions, while FOX showed the most year-over-year improvement. CTV continues to gain traction, with Netflix (NASDAQ:NFLX), YouTube, and Amazon Prime leading in advertiser interest, even as overall enthusiasm dipped slightly from last year.

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady doub...