New research published in the British Journal of Psychology provides evidence that physical attraction is not simply about being objectively good-looking. Instead, attraction seems to arise from a complex...

Science reveals why women find married and taken men more attractive. Learn about mate-choice copying, the wedding ring effect, social proof in dating, and what evolutionary psychology says about this surprising attraction pattern.

Study challenges the myth: women can also prefer younger men, according to data from more than 6,000 romantic encounters.

When people evaluate the attractiveness of a face, where they focus their gaze can reveal what features they find most appealing. A new study published in The Laryngoscope used eye-tracking technology...