Storytime: a creator video in which a person recounts a real or claimed personal story to camera, often in parts. How it works, who pays, and its disputes.

Storytime: a creator video in which a person recounts a real or claimed personal story to camera, often in parts. How it works, who pays, and its disputes.

Mark Vins and Ziwe opened TIFF's first day for YouTube, yet ad buyers get no release date beyond later this year. What does the slate mean for TV ad budgets?

Mark Vins and Ziwe opened TIFF's first day for YouTube, yet ad buyers get no release date beyond later this year. What does the slate mean for TV ad budgets?

Merken worden steeds vaker zelf uitgevers. Ze maken video’s, podcasts, social formats, productreviews, trendcontent en eigen redactionele series. Een recent voorbeeld is John Lewis, dat op 3 september 2026 een permanente contentstudio opende in zijn Londense flagshipstore. Vanuit die studio wil het merk het hele jaar door onder meer productreviews, trendreacties, seizoenscontent, expertadvies en creatorcontent produceren. Dat is geen losstaand experiment.

Child voiceovers are barred too, and adults must lead every full product demo. Penalties reach Creator Health Rating points, commissions and account access.

Child voiceovers are barred too, and adults must lead every full product demo. Penalties reach Creator Health Rating points, commissions and account access.

Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.

Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.

TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.

Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.

Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.

TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.