#netnography
A seguir el día
December 23, 2024 at 10:37 AM
"How Do I Conduct Ethnographic Research?" by Hugo Letiche, Ivo de Loo and Jean-Luc Moriceau, new paperback volume on three ethnographic techniques (ethnography, auto-ethnography and netnography). Published by Edward Elgar Publishing.

From the look of it, it's business/strategy/management oriented.
November 21, 2024 at 12:54 AM
New article ⬇️⬇️⬇️

Queer fandom as a heterotopia: A netnography of Brazilian fans of RuPaul’s Drag Race

#FanStudies

www.scielo.br/j/rbgn/a/WvJ...
Queer fandom as a heterotopia: A netnography of Brazilian fans of <i>RuPaul’s Drag Race</i>
Abstract Purpose This study explores how Brazilian fans of RuPaul's Drag Race (RPDR)...
www.scielo.br
April 3, 2026 at 1:11 PM
Did you want to know more about dating apps? Have I got some citations for YOU! Lesbians in Türkiye!
dergipark.org.tr/en/pub/momen...
Moment Journal » Submission » A Netnography Study About Wapa as a Mobile Dating Application
dergipark.org.tr
February 11, 2026 at 6:32 PM
Heard of #netnography? No, nor had I. But it's a word we may well see more in coming years. Alex Fenton explains how it can be used to better understand students and their needs: www.timeshighereducation.com/campus/we-sh... #academicsky #highered
We should be using social media more to understand students
How to use netnography to improve communication with prospective and current students
www.timeshighereducation.com
January 7, 2025 at 1:30 PM
quick thought in the bathroom today while brushing my teeth: "The toxic nostalgia of Gen-X white male Dungeons & Dragons fans - A Netnography", but that would mean reading their posts... Maybe I should pitch this to a doctoral student.
September 11, 2025 at 7:12 AM
In "Rituals of resentment: How dark emotional energy fuels incel identity and solidarity" Patrik Kallio and Anton Törnberg propose the new concept of Dark Emotional Energy on basis of their fascinating netnography of the incel community.

Open access 👇
doi.org/10.1177/0001...

#sociology #incel
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
doi.org
February 18, 2025 at 9:56 AM
📢📢📢New Forum Alert! 📢📢📢
Pandemic, paternalism, and the (im)possibilities of citizenship in China
A netnography

By Zhiying Ma, Yaochu Bi, and Naiyu Jiang

Find it here (Open Access) via Early View:
anthrosource.onlinelibrary.wiley.com/doi/10.1111/...
October 5, 2025 at 12:59 AM
to explore how underprivileged kids experience joy.
Friday: recorded lecture on netnography and highlighted how useful the method is for accessing marginalised groups. Oh and I ensured the captions were edited for anyone with second language/hearing loss.

That’s just the edited highlights ofc. /2
February 23, 2025 at 9:52 AM
De er der! Men kanskje ikke i pensum? Sjekk ut digital ethnography som tidligere het netnography!
December 11, 2024 at 7:31 PM
Recent, open access article of interest: 'Mythologized Counter-Futures and Self-Protective Consumption: A Netnography of Doomsday Preppers' academic.oup.com/jcr/article/...
March 5, 2025 at 9:38 AM
Can AI and nethnography coexist? Our new framework ensures ethical, culturally sensitive netnography in the age of algorithms. #AI #Netnography | Henry Cheah
doi.org
September 24, 2025 at 9:28 PM
Dr Kozinets breaking down Netnography.
November 17, 2024 at 10:41 PM
Sorry I keep posting about this, but:
Master's degree number two is almost in the bag.
36 hours of credits down, seven weeks to kill off the last six
October 28, 2024 at 7:51 PM
A great new article @amethno.bsky.social by Zhiying Ma, Yaochu Bi, and Naiyu Jiang on "Pandemic, paternalism, and the (im)possibilities of citizenship in China" (OA) anthrosource.onlinelibrary.wiley.com/doi/10.1111/...
American Ethnologist | AAA Ethnology Journal | Wiley Online Library
How did Chinese citizens imagine their political subjectivity under the zero-COVID regime? Our patchwork netnography of social media discussions (2020–22) analyzes how China's pandemic governance gen...
anthrosource.onlinelibrary.wiley.com
October 7, 2025 at 5:13 PM
A lot of product & UX research/marketing teams try to use ethnography, but they're actually using netnography but don't understand the pure gold around understanding culture. Here's why: www.gilescrouch.com/field-notes/... #UX #design #product
Digital Anthropology in UX Research — Giles Crouch | Digital Anthropologist
Why using digital anthropology like netnography can benefit UX research and product teams as well as CX teams. Understanding culture is pure gold in product management.
www.gilescrouch.com
December 12, 2024 at 3:57 PM
A January paper by Tomer Jordi Chaffer introduces "hybrid netnography" to study how AI agents are becoming significant cultural actors. Meanwhile, the "Mergenetic" toolkit (just released!) enables evolutionary model merging - literally digital memetic evolution.

https://arxiv.org/abs/2501.02132
May 20, 2025 at 2:45 AM
Our latest report explores how netnography can help uncover unmet needs in people with severe health conditions—needs often missed by traditional metrics.

🔗 Read more 👉 ow.ly/S37U50VZ1EQ

@newcastleuni.bsky.social @nihr.bsky.social #HealthResearch #Netnography #UnmetNeeds #NIHR
May 27, 2025 at 8:49 AM
About to read an academic paper that’s a “netnography” based on Instagram posts…wild.
July 4, 2025 at 8:00 PM
New Netnography publication with @markjpelletier.bsky.social It is for everyone as it deals with online review manipulation. Super excited and honored because this special issue was edited by some of the netnography superstars. Link to a study: kwnsfk27.r.eu-west-1.awstrack.me/L0/https:%2F...
May 1, 2025 at 4:47 AM
Join us for a panel discussion on the netnography review process. Whether you use Netnography for your research or might come across this method as a reviewer/editor, I have no doubt we all will learn from it. Become a free member of the Association for Netnographic Research and join us this Thurs.
September 29, 2025 at 1:42 AM
Excellent debate on challenges of social media data after presentations by Carmel Capewell, Kanayo Situ, Iryna Kushnir and I. Thanks to #BERAConf2024 delegates who joined us. Looking forward to writing a #BERA paper on our findings and discussion soon.
#netnography #FEResearch #AmplifyFE #UKFE
September 12, 2024 at 10:55 AM