Gemma Collins, the reality television personality, has defended her recent involvement in a video with Education Secretary Bridget Phillipson highlighting support for children with special educational needs and disabilities (SEND). Despite the video going viral and receiving some criticism from parents questioning her suitability for such an advocacy role, Collins stressed that she has personal experience with SEND and did not receive any payment for her participation. She emphasised that the project is close to her heart and is aimed at raising awareness and promoting discussion on SEND provision. Collins visited Focus 1st Academy, a specialist school, to engage directly with staff and students, further demonstrating her commitment. Phillipson defended Collins, describing her involvement as genuine and unpaid, noting the collaboration aims to promote alternative qualifications such as V-Levels for pupils who may not excel academically. The Department for Education confirmed that the partnership with Collins will continue, with further content being produced and shared through her social media channels. Collins' efforts were polarising; some parents welcomed her attention to SEND issues, while others felt the initiative was 'tone-deaf'. Collins responded to the backlash by suggesting it stemmed from snobbery and encouraged positivity and engagement on the topic.