Gareth Everson
@garetheverson.com
Show up more like you at your best in your marketing and sales ✅ Respected & valued GoHighLevel, ActiveCampaign, Keap expert 🤓 Read my best-seller: LEMONADE Plan 🍋
Most of us ask clients for "a quick review".
Clare Lucas of Ducks In A Row asks four better questions instead: What were you looking for? How did you feel then? What have we done? And how do you feel now?
Those answers write your marketing for you.
Clare Lucas of Ducks In A Row asks four better questions instead: What were you looking for? How did you feel then? What have we done? And how do you feel now?
Those answers write your marketing for you.
September 14, 2026 at 5:47 AM
Most of us ask clients for "a quick review".
Clare Lucas of Ducks In A Row asks four better questions instead: What were you looking for? How did you feel then? What have we done? And how do you feel now?
Those answers write your marketing for you.
Clare Lucas of Ducks In A Row asks four better questions instead: What were you looking for? How did you feel then? What have we done? And how do you feel now?
Those answers write your marketing for you.
You open up your email marketing tool and stare at the blank box.
It's not that you've nothing to say. The tool hands you the hard part: what to write.
Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there.
#MoreLikeYou #SmallBusinessUK
It's not that you've nothing to say. The tool hands you the hard part: what to write.
Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there.
#MoreLikeYou #SmallBusinessUK
September 2, 2026 at 2:43 PM
You open up your email marketing tool and stare at the blank box.
It's not that you've nothing to say. The tool hands you the hard part: what to write.
Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there.
#MoreLikeYou #SmallBusinessUK
It's not that you've nothing to say. The tool hands you the hard part: what to write.
Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there.
#MoreLikeYou #SmallBusinessUK
I ran my business on ‘just enough’ for years. It was a terrible way to fund a retirement.
Nobody is topping up a pension for us. So where does the money come from?
There are five dials inside your business, and you only have to move each one a little.
More here:
www.linkedin.com/pulse/how-so...
Nobody is topping up a pension for us. So where does the money come from?
There are five dials inside your business, and you only have to move each one a little.
More here:
www.linkedin.com/pulse/how-so...
How Solo Directors Fund Their Own Retirement
Your business probably won’t sell, and no employer is topping up a pension for you. These five dials inside your business will fund your retirement instead.
www.linkedin.com
September 2, 2026 at 10:06 AM
I ran my business on ‘just enough’ for years. It was a terrible way to fund a retirement.
Nobody is topping up a pension for us. So where does the money come from?
There are five dials inside your business, and you only have to move each one a little.
More here:
www.linkedin.com/pulse/how-so...
Nobody is topping up a pension for us. So where does the money come from?
There are five dials inside your business, and you only have to move each one a little.
More here:
www.linkedin.com/pulse/how-so...
You book someone in, mean to send the confirmation, then the day runs away with you.
To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening.
Try to send it the moment you book them in.
#MoreLikeYou #SmallBusinessUK #Appointments #ServiceBusiness
To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening.
Try to send it the moment you book them in.
#MoreLikeYou #SmallBusinessUK #Appointments #ServiceBusiness
September 1, 2026 at 10:52 AM
You book someone in, mean to send the confirmation, then the day runs away with you.
To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening.
Try to send it the moment you book them in.
#MoreLikeYou #SmallBusinessUK #Appointments #ServiceBusiness
To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening.
Try to send it the moment you book them in.
#MoreLikeYou #SmallBusinessUK #Appointments #ServiceBusiness
Two businesses with identical profits can sell for very different prices.
A buyer pays a premium for your systems and for what your CRM knows about your customers.
So try documenting your processes and getting what's in your head into that CRM.
#MoreLikeYou #SmallBusinessUK #BusinessValue
A buyer pays a premium for your systems and for what your CRM knows about your customers.
So try documenting your processes and getting what's in your head into that CRM.
#MoreLikeYou #SmallBusinessUK #BusinessValue
August 28, 2026 at 5:49 AM
Two businesses with identical profits can sell for very different prices.
A buyer pays a premium for your systems and for what your CRM knows about your customers.
So try documenting your processes and getting what's in your head into that CRM.
#MoreLikeYou #SmallBusinessUK #BusinessValue
A buyer pays a premium for your systems and for what your CRM knows about your customers.
So try documenting your processes and getting what's in your head into that CRM.
#MoreLikeYou #SmallBusinessUK #BusinessValue
For years I said yes to anything a client asked for. It felt like good service.
But the work I'm brilliant at kept getting crowded out by work anyone could have done.
So I drew three lines: what I'm best at, what sits alongside it, and what I turn down.
#MoreLikeYou #SmallBusinessUK #ScopeCreep
But the work I'm brilliant at kept getting crowded out by work anyone could have done.
So I drew three lines: what I'm best at, what sits alongside it, and what I turn down.
#MoreLikeYou #SmallBusinessUK #ScopeCreep
August 27, 2026 at 2:50 PM
For years I said yes to anything a client asked for. It felt like good service.
But the work I'm brilliant at kept getting crowded out by work anyone could have done.
So I drew three lines: what I'm best at, what sits alongside it, and what I turn down.
#MoreLikeYou #SmallBusinessUK #ScopeCreep
But the work I'm brilliant at kept getting crowded out by work anyone could have done.
So I drew three lines: what I'm best at, what sits alongside it, and what I turn down.
#MoreLikeYou #SmallBusinessUK #ScopeCreep
Business coaches ask if your business could survive three months without you.
But I'd ask it the other way round: could you survive three months without your business?
Illness or injury doesn't ask permission. Try working out what it would really cost you.
#MoreLikeYou #SmallBusinessUK #CashFlow
But I'd ask it the other way round: could you survive three months without your business?
Illness or injury doesn't ask permission. Try working out what it would really cost you.
#MoreLikeYou #SmallBusinessUK #CashFlow
August 26, 2026 at 10:35 AM
Business coaches ask if your business could survive three months without you.
But I'd ask it the other way round: could you survive three months without your business?
Illness or injury doesn't ask permission. Try working out what it would really cost you.
#MoreLikeYou #SmallBusinessUK #CashFlow
But I'd ask it the other way round: could you survive three months without your business?
Illness or injury doesn't ask permission. Try working out what it would really cost you.
#MoreLikeYou #SmallBusinessUK #CashFlow
Your goodbye at the end of a job might only take you thirty seconds. But then you get three phone calls.
Every one of them answers something the goodbye should have covered.
Try slowing the handover down: get them to explain it back in their own words.
#MoreLikeYou #SmallBusinessUK #Handover
Every one of them answers something the goodbye should have covered.
Try slowing the handover down: get them to explain it back in their own words.
#MoreLikeYou #SmallBusinessUK #Handover
August 25, 2026 at 10:33 AM
Your goodbye at the end of a job might only take you thirty seconds. But then you get three phone calls.
Every one of them answers something the goodbye should have covered.
Try slowing the handover down: get them to explain it back in their own words.
#MoreLikeYou #SmallBusinessUK #Handover
Every one of them answers something the goodbye should have covered.
Try slowing the handover down: get them to explain it back in their own words.
#MoreLikeYou #SmallBusinessUK #Handover
When someone gets in touch, we can jump straight to the price. But most people aren't ready to buy yet.
Just a number in an empty quote gives them nothing to go on, so they disappear.
Try something useful instead: a guide, or a reason to keep talking.
#MoreLikeYou #SmallBusinessUK #Enquiries
Just a number in an empty quote gives them nothing to go on, so they disappear.
Try something useful instead: a guide, or a reason to keep talking.
#MoreLikeYou #SmallBusinessUK #Enquiries
August 24, 2026 at 5:44 AM
When someone gets in touch, we can jump straight to the price. But most people aren't ready to buy yet.
Just a number in an empty quote gives them nothing to go on, so they disappear.
Try something useful instead: a guide, or a reason to keep talking.
#MoreLikeYou #SmallBusinessUK #Enquiries
Just a number in an empty quote gives them nothing to go on, so they disappear.
Try something useful instead: a guide, or a reason to keep talking.
#MoreLikeYou #SmallBusinessUK #Enquiries
When do you ask for reviews?
If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice.
Mention its importance at the sales meeting, so the ask is a promise kept.
#MoreLikeYou #SmallBusinessUK #Reviews
If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice.
Mention its importance at the sales meeting, so the ask is a promise kept.
#MoreLikeYou #SmallBusinessUK #Reviews
August 21, 2026 at 5:48 AM
When do you ask for reviews?
If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice.
Mention its importance at the sales meeting, so the ask is a promise kept.
#MoreLikeYou #SmallBusinessUK #Reviews
If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice.
Mention its importance at the sales meeting, so the ask is a promise kept.
#MoreLikeYou #SmallBusinessUK #Reviews
Somebody decides they need help. Months later, they still haven't gone ahead.
Those months aren't nothing to them. They're weighing it up, and life gets in the way.
But whoever's still there when they've convinced themselves wins the work.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness
Those months aren't nothing to them. They're weighing it up, and life gets in the way.
But whoever's still there when they've convinced themselves wins the work.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness
August 20, 2026 at 11:47 AM
Somebody decides they need help. Months later, they still haven't gone ahead.
Those months aren't nothing to them. They're weighing it up, and life gets in the way.
But whoever's still there when they've convinced themselves wins the work.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness
Those months aren't nothing to them. They're weighing it up, and life gets in the way.
But whoever's still there when they've convinced themselves wins the work.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness
They pictured the job done by the weekend, and you were thinking three weeks. But neither of you said that number out loud.
Try agreeing the realistic timeline in the sales conversation.
A timeline you both agreed to is more like you than one you each assumed.
#MoreLikeYou #Expectations
Try agreeing the realistic timeline in the sales conversation.
A timeline you both agreed to is more like you than one you each assumed.
#MoreLikeYou #Expectations
August 19, 2026 at 3:21 PM
They pictured the job done by the weekend, and you were thinking three weeks. But neither of you said that number out loud.
Try agreeing the realistic timeline in the sales conversation.
A timeline you both agreed to is more like you than one you each assumed.
#MoreLikeYou #Expectations
Try agreeing the realistic timeline in the sales conversation.
A timeline you both agreed to is more like you than one you each assumed.
#MoreLikeYou #Expectations
Last year 726,000 UK companies came off the UK Companies House register. Fewer than 1,000 sold for enough to put £1m in a director's pocket.
So what happened to the other 725,000?
I looked at the numbers behind it. It has changed how I think I'll exit my business.
www.linkedin.com/pulse/doesnt...
So what happened to the other 725,000?
I looked at the numbers behind it. It has changed how I think I'll exit my business.
www.linkedin.com/pulse/doesnt...
It Doesn't End Like That
A few weeks ago I posted a short about the number nobody’s worked out. Somewhere there’s a financial figure that means you could stop working, and most of us have never sat down and calculated it.
www.linkedin.com
August 18, 2026 at 12:43 PM
Last year 726,000 UK companies came off the UK Companies House register. Fewer than 1,000 sold for enough to put £1m in a director's pocket.
So what happened to the other 725,000?
I looked at the numbers behind it. It has changed how I think I'll exit my business.
www.linkedin.com/pulse/doesnt...
So what happened to the other 725,000?
I looked at the numbers behind it. It has changed how I think I'll exit my business.
www.linkedin.com/pulse/doesnt...
If you sell in every email, people stop opening them. If you never do, there's nothing to remember you by.
Try mixing in the questions people actually ask you, and the stories that answer them.
A mix of help and offers is more like you than always pitching or going quiet.
#MoreLikeYou #Nurture
Try mixing in the questions people actually ask you, and the stories that answer them.
A mix of help and offers is more like you than always pitching or going quiet.
#MoreLikeYou #Nurture
August 18, 2026 at 5:49 AM
If you sell in every email, people stop opening them. If you never do, there's nothing to remember you by.
Try mixing in the questions people actually ask you, and the stories that answer them.
A mix of help and offers is more like you than always pitching or going quiet.
#MoreLikeYou #Nurture
Try mixing in the questions people actually ask you, and the stories that answer them.
A mix of help and offers is more like you than always pitching or going quiet.
#MoreLikeYou #Nurture
Most websites lead with qualifications but your customer is wondering if you'll tidy up afterwards.
Try answering what they're too polite to ask: how you'll clean up, and what it'll really cost.
Answering that worry is more like you than a wall of credentials
#MoreLikeYou #SmallBusinessUK #Trust
Try answering what they're too polite to ask: how you'll clean up, and what it'll really cost.
Answering that worry is more like you than a wall of credentials
#MoreLikeYou #SmallBusinessUK #Trust
August 17, 2026 at 5:46 AM
Most websites lead with qualifications but your customer is wondering if you'll tidy up afterwards.
Try answering what they're too polite to ask: how you'll clean up, and what it'll really cost.
Answering that worry is more like you than a wall of credentials
#MoreLikeYou #SmallBusinessUK #Trust
Try answering what they're too polite to ask: how you'll clean up, and what it'll really cost.
Answering that worry is more like you than a wall of credentials
#MoreLikeYou #SmallBusinessUK #Trust
For years, no decision I made grew the value of my business. I was focused on the next project.
Then I asked five exited owners what they sold for, and I now model the one with the highest exit.
A business built to sell is more like you than one that's just a job.
#MoreLikeYou #BusinessValue
Then I asked five exited owners what they sold for, and I now model the one with the highest exit.
A business built to sell is more like you than one that's just a job.
#MoreLikeYou #BusinessValue
August 14, 2026 at 5:47 AM
For years, no decision I made grew the value of my business. I was focused on the next project.
Then I asked five exited owners what they sold for, and I now model the one with the highest exit.
A business built to sell is more like you than one that's just a job.
#MoreLikeYou #BusinessValue
Then I asked five exited owners what they sold for, and I now model the one with the highest exit.
A business built to sell is more like you than one that's just a job.
#MoreLikeYou #BusinessValue
Your CRM knows who's due for a review. But does it ever nudge you to ask them?
Try one trigger: when you mark a job as complete, schedule the review request to be sent.
A tool that remembers is more like what you'd want to do than manually remembering.
#MoreLikeYou #SmallBusinessUK #Reviews
Try one trigger: when you mark a job as complete, schedule the review request to be sent.
A tool that remembers is more like what you'd want to do than manually remembering.
#MoreLikeYou #SmallBusinessUK #Reviews
August 13, 2026 at 1:53 PM
Your CRM knows who's due for a review. But does it ever nudge you to ask them?
Try one trigger: when you mark a job as complete, schedule the review request to be sent.
A tool that remembers is more like what you'd want to do than manually remembering.
#MoreLikeYou #SmallBusinessUK #Reviews
Try one trigger: when you mark a job as complete, schedule the review request to be sent.
A tool that remembers is more like what you'd want to do than manually remembering.
#MoreLikeYou #SmallBusinessUK #Reviews
When a job ends, do you chase new customers while that happy one drifts away?
Try spotting what they could do next with you, then offer it.
Doing more with someone who values you sounds more like you than starting over.
#MoreLikeYou #SmallBusinessUK #CustomerJourney #ServiceBusiness
Try spotting what they could do next with you, then offer it.
Doing more with someone who values you sounds more like you than starting over.
#MoreLikeYou #SmallBusinessUK #CustomerJourney #ServiceBusiness
August 12, 2026 at 10:43 AM
When a job ends, do you chase new customers while that happy one drifts away?
Try spotting what they could do next with you, then offer it.
Doing more with someone who values you sounds more like you than starting over.
#MoreLikeYou #SmallBusinessUK #CustomerJourney #ServiceBusiness
Try spotting what they could do next with you, then offer it.
Doing more with someone who values you sounds more like you than starting over.
#MoreLikeYou #SmallBusinessUK #CustomerJourney #ServiceBusiness
If your best reviews only ever arrive by chance, is it because asking never became a habit?
Try making the ask a fixed step, like the invoice - same words, every job.
A review you asked for sounds more like you than waiting and hoping.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews
Try making the ask a fixed step, like the invoice - same words, every job.
A review you asked for sounds more like you than waiting and hoping.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews
August 11, 2026 at 5:51 AM
If your best reviews only ever arrive by chance, is it because asking never became a habit?
Try making the ask a fixed step, like the invoice - same words, every job.
A review you asked for sounds more like you than waiting and hoping.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews
Try making the ask a fixed step, like the invoice - same words, every job.
A review you asked for sounds more like you than waiting and hoping.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews
There's a financial number that means you could retire early, and most never work it out.
Try working backwards from the retirement you want to work out the exit number you need from your business.
A clean exit is more like you than working until you drop.
#MoreLikeYou #SmallBusinessUK #ExitPlan
Try working backwards from the retirement you want to work out the exit number you need from your business.
A clean exit is more like you than working until you drop.
#MoreLikeYou #SmallBusinessUK #ExitPlan
August 10, 2026 at 11:59 AM
There's a financial number that means you could retire early, and most never work it out.
Try working backwards from the retirement you want to work out the exit number you need from your business.
A clean exit is more like you than working until you drop.
#MoreLikeYou #SmallBusinessUK #ExitPlan
Try working backwards from the retirement you want to work out the exit number you need from your business.
A clean exit is more like you than working until you drop.
#MoreLikeYou #SmallBusinessUK #ExitPlan
Most no-shows aren't rudeness. Life can get in the way, and nobody reminded them.
Try a message the day before that reminds them of the time, place, and a task to think about.
In your own words, it sounds more like you than any calendar bot.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #NoShows
Try a message the day before that reminds them of the time, place, and a task to think about.
In your own words, it sounds more like you than any calendar bot.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #NoShows
August 7, 2026 at 10:33 AM
Most no-shows aren't rudeness. Life can get in the way, and nobody reminded them.
Try a message the day before that reminds them of the time, place, and a task to think about.
In your own words, it sounds more like you than any calendar bot.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #NoShows
Try a message the day before that reminds them of the time, place, and a task to think about.
In your own words, it sounds more like you than any calendar bot.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #NoShows
To your customer, your price is just a number. They see the figure, not the context.
Try wrapping three lines around it: what's included, what happens next, how to say yes.
Same price, but the words sound more like you than a bare number.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Pricing
Try wrapping three lines around it: what's included, what happens next, how to say yes.
Same price, but the words sound more like you than a bare number.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Pricing
August 5, 2026 at 5:51 AM
To your customer, your price is just a number. They see the figure, not the context.
Try wrapping three lines around it: what's included, what happens next, how to say yes.
Same price, but the words sound more like you than a bare number.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Pricing
Try wrapping three lines around it: what's included, what happens next, how to say yes.
Same price, but the words sound more like you than a bare number.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Pricing
A website template hands you empty pages, not the words.
But you already know them. Try answering the five questions customers ask: price, timing, trust, mess, what's next.
A site in your own words sounds more like you than any template.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Website
But you already know them. Try answering the five questions customers ask: price, timing, trust, mess, what's next.
A site in your own words sounds more like you than any template.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Website
August 3, 2026 at 5:51 AM
A website template hands you empty pages, not the words.
But you already know them. Try answering the five questions customers ask: price, timing, trust, mess, what's next.
A site in your own words sounds more like you than any template.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Website
But you already know them. Try answering the five questions customers ask: price, timing, trust, mess, what's next.
A site in your own words sounds more like you than any template.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #Website
A downloaded guide is a request for help. But with no next step, your silence kills it.
Try one message the day after: did it help, and what are you working on now?
A friendly question sounds more like you than a guide that goes nowhere.
#MoreLikeYou #SmallBusinessUK #ServiceBusines #LeadMagnet
Try one message the day after: did it help, and what are you working on now?
A friendly question sounds more like you than a guide that goes nowhere.
#MoreLikeYou #SmallBusinessUK #ServiceBusines #LeadMagnet
July 31, 2026 at 10:39 AM
A downloaded guide is a request for help. But with no next step, your silence kills it.
Try one message the day after: did it help, and what are you working on now?
A friendly question sounds more like you than a guide that goes nowhere.
#MoreLikeYou #SmallBusinessUK #ServiceBusines #LeadMagnet
Try one message the day after: did it help, and what are you working on now?
A friendly question sounds more like you than a guide that goes nowhere.
#MoreLikeYou #SmallBusinessUK #ServiceBusines #LeadMagnet
Asking a happy customer for more work can feel pushy, so we wait. But that can seem like disinterest.
Try mentioning the one thing you'd do next if you were them.
That's helping, and it sounds more like you than selling or silence.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #RepeatBusiness
Try mentioning the one thing you'd do next if you were them.
That's helping, and it sounds more like you than selling or silence.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #RepeatBusiness
July 30, 2026 at 5:47 AM
Asking a happy customer for more work can feel pushy, so we wait. But that can seem like disinterest.
Try mentioning the one thing you'd do next if you were them.
That's helping, and it sounds more like you than selling or silence.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #RepeatBusiness
Try mentioning the one thing you'd do next if you were them.
That's helping, and it sounds more like you than selling or silence.
#MoreLikeYou #SmallBusinessUK #ServiceBusiness #RepeatBusiness