#AdInfrastructure
LightNews LightNews
mediaocean.bsky.social
Watch "The Mediaocean Current: 2025 H2 Market Research" on demand for today's advertising and tech insights—and the biggest trends to come.

Don't miss out—watch now! https://team.mediaocean.com/2025-h2-market-research-webinar
#AdInfrastructure #AdTech #TechWebinar #AI #OmnichannelAdvertising
August 1, 2025 at 2:05 PM
mediaocean.bsky.social
Mediaocean is honored to have been recognized for excellence in leadership, innovation, employee well-being, and more in the 2025 Top Workplaces Awards by Energage.

https://team.mediaocean.com/fall-culture-excellence
#TechAwards #OmnichannelAdvertising #AdInfrastructure #TeamMediacoean
October 22, 2025 at 2:46 PM
mediaocean.bsky.social
Don't forget to join us Thursday, Sept. 25 for our in-depth look at strategies that are driving success for the future of TV.

Register now! https://team.mediaocean.com/register-mediaocean-current-forrester-tv-advertising-next-chapter
#Webinar #CTV #OmnichannelAdvertising #AdTech #AdInfrastructure
September 19, 2025 at 3:12 PM
mediaocean.bsky.social
Mediaocean’s Prisma has launched Prisma Direct, bringing automation to one of the most manual parts of our industry: direct IOs.

Read more: team.mediaocean.com/prisma-direc...

#GoPrisma #PrismaDirect #AdInfrastructure #Disney #OmnichannelAdvertising #IndependentAdTech
March 31, 2026 at 4:09 PM
mediaocean.bsky.social
Register now! Forrester's Nikhil Lai will reveal insights from his recent research, and Prisma COO Stephanie Dorman will dive into finding success in an omnichannel world. team.mediaocean.com/mediaocean-current-forrester-tv-advertising-next-chapter

#Webinar #CTV #AdTech #AdInfrastructure
September 16, 2025 at 3:08 PM
mediaocean.bsky.social
Thank you to our customers for ranking Prisma # 1 for Enterprise Cross-Channel Advertising Software on G2.

See the full breakdown of our G2 rankings across categories here! https://team.mediaocean.com/g2-2026-winter-reports
#GoPrisma #Awards #G2 #G2Recognition #AdInfrastructure
December 4, 2025 at 3:27 PM
mediaocean.bsky.social
Come by our booth at ANA Masters of Marketing to connect with an expert from one of our brands and see how you can get the most out of advertising.

Book a meeting here: https://www.mediaocean.com/ana-masters-2025
#OmnichannelAdvertising #ANAMasters #AdInfrastructure #AdTech
October 6, 2025 at 3:23 PM
ppc.land
OpenAI builds in-house ad infrastructure for ChatGPT growth #OpenAI #ChatGPT #MarketingTechnology #AdInfrastructure #CampaignManagement
OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.
ppc.land
October 4, 2025 at 9:42 AM
mediaocean.bsky.social
We're proud to announce that Prisma has been recognized as a leader in the G2 Fall 2025 Reports.

Thank you to all our customers on G2 who contributed your invaluable feedback. Read more: https://team.mediaocean.com/g2-fall-2025-reports-leader
#GoPrisma #AdInfrastructure #Awards #IndependentAdTech
September 9, 2025 at 3:14 PM
mediaocean.bsky.social
Mediaocean is thrilled to announce our very own Amy Honbo has been named a Rising Star Women Leader in Media for 2025 by Women We Admire! ⭐

Learn more about the nomination here: https://thewomenweadmire.com/2025/08/the-rising-star-women-leaders-in-media-for-2025/
#TeamWins #AdInfrastructure
August 22, 2025 at 1:05 PM
marketingnews.bsky.social
OpenAI builds in-house ad infrastructure for ChatGPT growth #OpenAI #ChatGPT #MarketingTechnology #AdInfrastructure #CampaignManagement
OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.
ppc.land
October 4, 2025 at 9:42 AM
marketingnews.bsky.social
This week: Tech giants post record quarters as Amazon reshapes ad infrastructure #TechNews #BigTech #Amazon #EarningsReport #AdInfrastructure
This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.
ppc.land
November 1, 2025 at 1:06 PM
ppc.land
This week: Tech giants post record quarters as Amazon reshapes ad infrastructure #TechNews #BigTech #Amazon #EarningsReport #AdInfrastructure
This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.
ppc.land
November 1, 2025 at 1:06 PM
marketingnews.bsky.social
GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure #GA4 #Criteo #ChatGPT #AdInfrastructure #DigitalMarketing
GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure
GA4 Measurement Protocol enters maintenance mode in June 2026 while Criteo cuts ChatGPT ad entry minimums to $10K and Microsoft splits Bing campaign UTM tags.
ppc.land
June 8, 2026 at 4:21 AM
ppc.land
GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure #GA4 #Criteo #ChatGPT #AdInfrastructure #DigitalMarketing
GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure
GA4 Measurement Protocol enters maintenance mode in June 2026 while Criteo cuts ChatGPT ad entry minimums to $10K and Microsoft splits Bing campaign UTM tags.
ppc.land
June 8, 2026 at 4:21 AM
mediaocean.bsky.social
Bill Wise tells The Drum why the real advantage in AI-powered advertising isn’t just the applications, it’s the infrastructure supporting them.

Read more: https://www.thedrum.com/industry-insight/powering-the-grid-to-light-up-ai-in-advertising

#AdInfrastructure
May 19, 2026 at 1:04 PM
mediaocean.bsky.social
Everyone’s talking about the “SaaSpocalypse.” But AI isn’t killing software ... it’s commoditizing it.

Read here from Bill Wise: team.mediaocean.com/powering-grid-light-up-ai-advertising

#Agentic #AI #AdTech #OmnichannelAdvertising #AdInfrastructure
May 1, 2026 at 2:59 PM
mediaocean.bsky.social
In the G2 Spring 2026 Reports, Prisma earned badges across cross-channel, mobile, social, and video advertising, including multiple # 1 Enterprise rankings.

Read more: https://team.mediaocean.com/prisma-g2-spring-2026-reports
#G2 #G2Leader #OmnichannelAdvertising #GoPrisma #AdInfrastructure
March 17, 2026 at 2:15 PM
mediaocean.bsky.social
Top trends in AI, CTV, identity, and more! 📈

Download our 2025 H2 Market Report report today here: https://team.mediaocean.com/2025-h2-market-report
Watch our on-demand webinar here: https://team.mediaocean.com/2025-h2-market-research-webinar
#AdInfrastructure #OmnichannelAdvertising #TechWebinar
August 7, 2025 at 1:05 PM