Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?

Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?

In this special edition of Cross Check, Stephen Marche, Vass Bednar, and Jon Shell react to the EU-Canada summit and the new "Alliance for the Future." What does this ambitious partnership mean for Canada’s sovereignty, economic security, and future?With Gloves Off on hiatus, Cross Check returns with occasional reactions to the news shaping Canada’s sovereignty.Canadian Shield Research: What Canada Can Learn From Europe on Digital Sovereignty, Canada and Europe Have the Same AdTech Problem Hosted on Acast. See acast.com/privacy for more information.

Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?

Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?

Perion Network has agreed to be acquired by India's Affle 3i in an all-cash transaction valuing the adtech firm at approximately $420 million.

Direct deals worth up to $50m a year let publishers keep the full fee but go mostly to the largest groups. Can marketplaces and revenue shares reach the rest?

From January 11, Google Ads, DV360, SA360 and CM360 tags get unredacted IP addresses while Analytics keeps redaction. Who can opt out, and what consent applies?

Direct deals worth up to $50m a year let publishers keep the full fee but go mostly to the largest groups. Can marketplaces and revenue shares reach the rest?

From January 11, Google Ads, DV360, SA360 and CM360 tags get unredacted IP addresses while Analytics keeps redaction. Who can opt out, and what consent applies?

Matt Sattel lasted under five months and an interim chief has run the SSP since June. What does the ex-Dentsu Aegis US boss inherit after 15 growth quarters?

Matt Sattel lasted under five months and an interim chief has run the SSP since June. What does the ex-Dentsu Aegis US boss inherit after 15 growth quarters?

Online advertising has changed more in the past decade than in the half-century of print and broadcast that came before it. Banner ads bought by the thousand impressions have given way to automated auctions that run in milliseconds, creative that adapts to each viewer, and measurement models built for a world with less personal data. […] Post How Modern Technology Is Reshaping Online Advertising at Root-Nation.com.

This is the first-ever public confirmation of zero-click mercenary spyware delivered via targeted ads. We call the technique AdFection, and show how it was used to infect devices at Al Jazeera with Ca...

Join BEUC and the Norwegian Consumer Council for a webinar exploring the Xandr fine, its implications for commercial surveillance and the adtech industry, and the ongoing EU Digital Omnibus.