#Adtech
Google just lost the big adtech monopoly case -- safe to say the entire web economy changes after this. And probably Google, forever. www.theverge.com/news/650665/...
Google loses adtech monopoly case
A loss for Google.
www.theverge.com
April 17, 2025 at 2:53 PM
Adtech is almost everything you do online. They’re using Adtech to track and investigate. Every little thing you do — shopping, browsing, checking health information, connecting on social, ChatGPT — is on Adtech.
New: Amid the escalating situation in Minneapolis, ICE posted in the Federal Register asking companies to provide info about “commercial Big Data and Ad Tech” products that would “directly support investigations activities”
www.wired.com/story/ice-as...
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
A new federal filing from ICE demonstrates how commercial tools are increasingly being considered by the government for law enforcement and surveillance.
www.wired.com
January 25, 2026 at 3:01 AM
Incredible quote from Wyden, that it is time to "start treating the adtech industry as a national security threat."
Scoop: Central Command is getting reports that military personnel are being targeted using commercially available location data. Few details available, but it’s a sign that the tech industry’s advertising-surveillance complex is having consequences on the battlefield.
www.reuters.com/business/med...
Exclusive: Pentagon says US military personnel are reportedly being targeted using location data
It's an illustration of how the global surveillance ‌economy is shaping the battlefield.
www.reuters.com
May 28, 2026 at 11:47 AM
tell me you’ve never worked in adtech without just saying “i’ve never worked in adtech”
The big corporations that spend millions on advertising wouldn’t be spending that kind of money without solid proof that they were getting it back in increased sales.
May 9, 2026 at 5:05 AM
Google loses adtech monopoly case www.theverge.com/news/650665/...
Google loses adtech monopoly case
A loss for Google.
www.theverge.com
April 17, 2025 at 3:00 PM
Who said adtech couldn’t get worse.
April 1, 2026 at 12:13 PM
Really cannot be overstated the extent to which adtech has contributed to making everything worse.
May 20, 2026 at 4:17 PM
just as deep sea animals just keep evolving into crabs, online tools just keep evolving into adtech business models
December 3, 2024 at 4:45 AM
The main reason why ad-blockers became ubiquitous, hastening the death of ad-supported journalism, is because adtech couldn't just be chill. No, they created a mass surveillance ecosystem that tracked your every move online and made sites unusable to boot.
illuminating graph here from @joshtpm.bsky.social on the complete collapse of the ads business for news sites

bad management or no, this is a big reason why publication after publication is shutting down and why many of the remainders have shifted to a subscription focus
March 6, 2024 at 9:53 PM
EU hits Google with $3.45B fine over adtech abuse; Trump threatens trade action - Interesting Engineering

#google#europe#trump#donald trump
EU hits Google with $3.45B fine over adtech abuse; Trump threatens trade action
Alphabet’s Google was hit with a €2.95 billion ($3.45 billion) European Union antitrust fine Friday...
interestingengineering.com
September 6, 2025 at 1:01 AM
all of my sniffware, adtech and geotrack apps have combined billions of dollars worth of data and infrastructure to determine that I would like to buy the coffee maker i bought last month
August 26, 2023 at 2:26 PM
18 former Heads of State called for the European Commission to break up Google due to its dominant position in the AdTech industry (digital advertising). The letter recommends a breakup of Google’s adtech business to restore fair competition

clubmadrid.org/former-eu-le...
Former-EU leaders: breaking up Google’s adtech monopoly is vital for democracy | Club de Madrid
In a letter to Von der Leyen, former European leaders call for decisive action, urging the EU to go beyond fines and implement structural remedies
clubmadrid.org
January 21, 2025 at 10:00 AM
BOOM! Judge just issued decision in Google Adtech antitrust case, GOOGLE MONOPOLY LIABILITY
April 17, 2025 at 2:45 PM
BREAKING: Google loses the adtech case, has unlawful monopoly over advertising tech.

HUGE deal - it is the source of their monopoly profits - and now puts pressure on the EU to step up and finish the job.
www.theverge.com/news/650665/...
Google loses adtech monopoly case
A loss for Google.
www.theverge.com
April 17, 2025 at 3:34 PM
adtech bros: ad revenue is declining, what you need is more ads
March 6, 2024 at 9:59 PM
Google fined €2.95bn by EU for anti-competitive adtech practices

https://www.byteseu.com/1361871/

Google fined €2.95bn by EU for anti-competitive adtech practices Google has been fined €2.95 billion (roughly A$5.26 billion) by the European Union for anti-competitive advertising practices. The …
Google fined €2.95bn by EU for anti-competitive adtech practices - Bytes Europe
Google fined €2.95bn by EU for anti-competitive adtech practices
www.byteseu.com
September 9, 2025 at 3:52 AM
crypto, AI, adtech

if it’s digital, we can delete it
May 18, 2026 at 4:02 PM
ai has made me defend adtech now i’m 🤬
May 12, 2025 at 7:47 AM
In other news, the Guardian is now running scam ads. This is what happens when you choose to data harvest your readers with surveillance adtech & run shitty programmatic ads…a literal fake BBC news report (starring @martinlewis.moneysavingexpert.com) embedded into an actual news report
January 21, 2026 at 6:53 AM
Meanwhile in what feels like an alternate timeline, Google lost *another* antitrust case. This one relates to adtech and it is really good news.

www.theverge.com/news/650665/...
Google loses adtech monopoly case
A loss for Google.
www.theverge.com
April 17, 2025 at 3:38 PM
Talked to former DOJ antitrust chief Jonathan Kanter about breaking up Google - it seems like the adtech repercussions will be huge www.theverge.com/decoder-podc...
April 25, 2025 at 7:54 PM
Last week:
- Meta breakup trial (liability stage)
- Google breakup verdict (adtech, liability stage)

This week:
- Google breakup trial (search, remedies stage)
- Meta breakup trial (liability stage)
- 2025 DCN Next Summit
- Google adtech scheduling (remedies stage)

Booyah.
April 21, 2025 at 2:02 AM
Oooh, this ruling came down when I was traveling and I missed it, but Google lost the adtech monopoly case. This is gonna be hella interesting storage.courtlistener.com/recap/gov.us...
storage.courtlistener.com
April 20, 2025 at 5:25 AM
Overheidscommunicatie moet vooral beschikbaar zijn op een non-profit, non-adtech platform.

Amsterdam heeft een eigen server: https://social.amsterdam.nl
January 14, 2025 at 8:46 PM
Meta had a hand in a genocide, Substack monetizes nazis, Shopify monetizes Alex Jones (and Nazi merch), YouTube is part of Google’s adtech monopoly that’s destroying our information ecosystem…

There’s no ethical consumption under capitalism and there’s no ethical tech use under the broligarchy
Would not bet my money on Twitch though

It’s a Bezos Company 🤷‍♂️
January 8, 2025 at 4:12 PM