Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.

Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Traffic shaping is the filtering of bid requests before they reach a buyer. How exchanges choose which impressions each DSP sees, and what the filter removes.

Is it normal for GCs to not provide any sort of staking scope when they send out bid requests? If so this seems dumb as hell. How do you guys that do staking jobs handle it?