Manuel Velasco Carretero - Economía - Derecho - Empresa - Compliance - Doctorando en Ciencias Jurídicas y Sociales

Stop chasing shiny objects! Focus on the 20% of high-leverage activities like creating valuable content. Be the community market leader and share relevant, local info to keep your audience engaged! #CommunityLeader #ContentIsKing #RealEstateHacks

The marketing world is witnessing a seismic shift. While brands once competed for celebrity endorsements and paid astronomical fees for A-list recognition, a quieter revolution has been brewing—one built on authentic connections, engaged communities, and creators who speak directly to their audiences without the Hollywood gloss. The creator economy, valued at $250 billion in 2024, is projected to reach $500 billion by 2027, growing at an impressive 26% annually.

Commission discusses renewing marketing contract to continue advertising while addressing delays and accountability.

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Are You Stuck in the Zero-Traffic Loop?Every creator and entrepreneur faces the same painful paradox: You need traffic to grow, but you need an audience to get traffic. You're spending all your time…

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The board accepted a $380,000 New York Forward grant and authorized a Clear Creative professional-services contract (up to $150,000) for marketing and wayfinding; it also authorized soliciting bids for the Ice House Pavilion (DASNY grant support and Senator funds) and approved an MOU with the Hudson Valley Golf Foundation to enable a bridge replacement.

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The Lodgers Tax Advisory Board told the council that much of Silver City's lodging-tax revenue is already committed to fixed costs, leaving roughly $59,000 discretionary; the board urged a strategic review of destination identity, a community lodging inventory and a marketplace-facilitator amendment to improve tax collection.

Committee members heard a pro bono presentation for a new industry-led countywide tourism organization, "Visit El Dorado," that would pursue a TBID for stable funding, prioritize overnight visitation and centralize marketing, research and stewardship.