FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 6, 2026 at 6:08 PM
FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
IAB pushes standardized conversion APIs to close CTV outcome gap #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS
IAB pushes standardized conversion APIs to close CTV outcome gap
IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.
ppc.land
November 2, 2025 at 7:52 AM
IAB pushes standardized conversion APIs to close CTV outcome gap #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS
FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 6, 2026 at 6:08 PM
FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
IAB pushes standardized conversion APIs to close CTV outcome gap #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS
IAB pushes standardized conversion APIs to close CTV outcome gap
IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.
ppc.land
November 2, 2025 at 7:52 AM
IAB pushes standardized conversion APIs to close CTV outcome gap #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS