IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

YouTube video by Make Some Noise

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

YouTube video by Make Some Noise

IAB Tech Lab unveils the Event and Conversion API (ECAPI), a new standard focusing on streamlining data sharing in digital advertising. Feedback is welcomed until February 20, 2026.

The Eastern Europe & Central Asia Policy Initiative (ECAPI) is a special AFI platform designed to enhance AFI network’s ability to support AFI members in ECAPI on specific regional priorities, sharing regional knowledge, and translating global financial inclusion policy solutions into practical implementation at the regional and national levels to advance access, usage, and quality of financial services in ECAPI member countries. The platform also amplifies the collective voice of Eastern European and Central Asian (EECA) nations on key financial inclusion policy issues.