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marketecture.tv
The QPS is too damn high! Ari Paparos newsletter features interesting stats from BidSwitch on trends in auction traffic.

Plus we interview Cadi Jones, the GM EMEA for IndexExchange about CTV, curation, and privacy.

news.marketecture.tv/p/auction-tr...
Auction trends from BidSwitch
news.marketecture.tv
November 19, 2024 at 4:39 AM
anderagakura.bsky.social
Partnership between Lucead and IndexExchange to unlock new advertising opportunities through Google Privacy Sandbox and other scalable and privacy-safe solutions www.linkedin.com/posts/lucead...
#lucead #indexexchange #privacysandbox #cookieless #digitaladvertising… | Lucead
🚀 We are excited to announce our partnership with Index Exchange! 🤝 ✨ Now that our integration is officially live, Lucead and Index Exchange are joining forces to unlock the full potential of cookiel...
www.linkedin.com
April 8, 2025 at 9:25 AM
ppc.land
PMG gains 3,000 media owners by moving its buying inside Index Exchange #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV
PMG gains 3,000 media owners by moving its buying inside Index Exchange
Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.
ppc.land
September 12, 2026 at 1:15 PM
marketingnews.bsky.social
FYI: PMG gains 3,000 media owners by moving its buying inside Index Exchange #PMG #MediaOwnership #AdTech #IndexExchange #DSP
PMG gains 3,000 media owners by moving its buying inside Index Exchange
Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.
ppc.land
September 15, 2026 at 1:16 PM
ppc.land
FYI: PMG gains 3,000 media owners by moving its buying inside Index Exchange #PMG #MediaOwnership #AdTech #IndexExchange #DSP
PMG gains 3,000 media owners by moving its buying inside Index Exchange
Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.
ppc.land
September 15, 2026 at 1:16 PM
marketingnews.bsky.social
PMG gains 3,000 media owners by moving its buying inside Index Exchange #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV
PMG gains 3,000 media owners by moving its buying inside Index Exchange
Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.
ppc.land
September 12, 2026 at 1:15 PM
ppc.land
ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions
A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.
ppc.land
March 25, 2026 at 10:23 PM
ppc.land
Show-level transparency comes to streaming TV ads through Index Exchange #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
ppc.land
January 8, 2026 at 1:16 PM
ppc.land
Mozilla Ads selects Index Exchange as first programmatic partner #MozillaAds #IndexExchange #ProgrammaticAdvertising #DigitalMarketing #Firefox
Mozilla Ads selects Index Exchange as first programmatic partner
Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
ppc.land
October 12, 2025 at 9:58 AM
ppc.land
Index Exchange first SSP to integrate Gracenote contextual intelligence #IndexExchange #Gracenote #ContextualIntelligence #ProgrammaticAdvertising #StreamingTV
Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
ppc.land
September 28, 2025 at 3:27 PM
ppc.land
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase #ProgrammaticAds #AIMarketing #DigitalAdvertising #IndexExchange #FirstPartyData
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase
Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
ppc.land
July 15, 2025 at 10:04 PM
ppc.land
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #QPSReduction #IndexExchange #StreamingTV #AdvertisingTechnology
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 7, 2025 at 4:51 PM
ppc.land
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #IndexExchange #DigitalMarketing #AdTech #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 5, 2025 at 4:49 PM
ppc.land
StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #IndexExchange #QPSReduction #DigitalAdvertising #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 4, 2025 at 4:48 PM
ppc.land
ICYMI: Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
ppc.land
January 29, 2025 at 6:55 AM
ppc.land
Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
ppc.land
January 28, 2025 at 6:54 AM
marketingnews.bsky.social
ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions
A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.
ppc.land
March 25, 2026 at 10:22 PM
marketingnews.bsky.social
Show-level transparency comes to streaming TV ads through Index Exchange #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
ppc.land
January 8, 2026 at 1:16 PM
marketingnews.bsky.social
Mozilla Ads selects Index Exchange as first programmatic partner #MozillaAds #IndexExchange #ProgrammaticAdvertising #DigitalMarketing #Firefox
Mozilla Ads selects Index Exchange as first programmatic partner
Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
ppc.land
October 12, 2025 at 9:58 AM
marketingnews.bsky.social
Index Exchange first SSP to integrate Gracenote contextual intelligence #IndexExchange #Gracenote #ContextualIntelligence #ProgrammaticAdvertising #StreamingTV
Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
ppc.land
September 28, 2025 at 3:27 PM
marketingnews.bsky.social
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase #ProgrammaticAds #AIMarketing #DigitalAdvertising #IndexExchange #FirstPartyData
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase
Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
ppc.land
July 15, 2025 at 10:04 PM
marketingnews.bsky.social
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #QPSReduction #IndexExchange #StreamingTV #AdvertisingTechnology
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 7, 2025 at 4:51 PM
marketingnews.bsky.social
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #IndexExchange #DigitalMarketing #AdTech #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 5, 2025 at 4:49 PM
marketingnews.bsky.social
StackAdapt achieves 71% QPS reduction with Index Exchange podding #StackAdapt #IndexExchange #QPSReduction #DigitalAdvertising #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding
StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.
ppc.land
July 4, 2025 at 4:48 PM
marketingnews.bsky.social
ICYMI: Pinterest expands programmatic access through Index Exchange and Criteo #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
ppc.land
January 29, 2025 at 6:56 AM