APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #OpenRTB #DigitalMarketing #AmazonPublisherServices #AIAssistant
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 28, 2026 at 5:33 PM
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #OpenRTB #DigitalMarketing #AmazonPublisherServices #AIAssistant
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #OpenRTB #DigitalMarketing #AmazonPublisherServices #AIAssistant
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 28, 2026 at 5:33 PM
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #OpenRTB #DigitalMarketing #AmazonPublisherServices #AIAssistant
ICYMI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #AI #DigitalMarketing #AdTech #MachineLearning #Programmatic
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 29, 2026 at 5:34 PM
ICYMI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #AI #DigitalMarketing #AdTech #MachineLearning #Programmatic
FYI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #DigitalMarketing #ProgrammaticAdvertising #OpenRTB #AIAssistant
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 31, 2026 at 5:36 PM
FYI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #DigitalMarketing #ProgrammaticAdvertising #OpenRTB #AIAssistant
FYI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #DigitalMarketing #ProgrammaticAdvertising #OpenRTB #AIAssistant
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 31, 2026 at 5:36 PM
FYI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #ArtificialIntelligence #DigitalMarketing #ProgrammaticAdvertising #OpenRTB #AIAssistant
ICYMI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #AI #DigitalMarketing #AdTech #MachineLearning #Programmatic
APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
ppc.land
May 29, 2026 at 5:34 PM
ICYMI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream #AI #DigitalMarketing #AdTech #MachineLearning #Programmatic
I've been working on a universal metrics layer for @sidequery.dev the past few months that works with many different semantic layer formats.
I built a demo so you can try it out. Runs 100% in the browser (via DuckDB & Pyodide). Warning large download !
I built a demo so you can try it out. Runs 100% in the browser (via DuckDB & Pyodide). Warning large download !
Sidemantic Metrics View Demo
Interactive demo of Sidemantic metrics visualization with OpenRTB auction data.
sidemantic.com
January 8, 2026 at 4:16 PM
I've been working on a universal metrics layer for @sidequery.dev the past few months that works with many different semantic layer formats.
I built a demo so you can try it out. Runs 100% in the browser (via DuckDB & Pyodide). Warning large download !
I built a demo so you can try it out. Runs 100% in the browser (via DuckDB & Pyodide). Warning large download !
Following Prebid's change to Transaction ID :
- Disrupts deduplication & SPO, affecting DSP and publishers
- Discrepancy with IAB Tech Lab OpenRTB
- TID change could expose publisher relationships and user data, raising privacy concerns by linking bids
ppc.land/iab-tech-lab...
- Disrupts deduplication & SPO, affecting DSP and publishers
- Discrepancy with IAB Tech Lab OpenRTB
- TID change could expose publisher relationships and user data, raising privacy concerns by linking bids
ppc.land/iab-tech-lab...
IAB Tech Lab challenges Prebid transaction ID changes
IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.
ppc.land
September 1, 2025 at 10:48 AM
Following Prebid's change to Transaction ID :
- Disrupts deduplication & SPO, affecting DSP and publishers
- Discrepancy with IAB Tech Lab OpenRTB
- TID change could expose publisher relationships and user data, raising privacy concerns by linking bids
ppc.land/iab-tech-lab...
- Disrupts deduplication & SPO, affecting DSP and publishers
- Discrepancy with IAB Tech Lab OpenRTB
- TID change could expose publisher relationships and user data, raising privacy concerns by linking bids
ppc.land/iab-tech-lab...
"The Court did not decide on the question of whether IAB Europe is a controller for OpenRTB. The complainants’ submission before the DPA only dealt with the TCF, not OpenRTB."
Ahh, but that is the crucial question isn't it? Another complaint forthcoming?
www.iccl.ie/digital-data...
Ahh, but that is the crucial question isn't it? Another complaint forthcoming?
www.iccl.ie/digital-data...
Facts about the Brussels Court of Appeal judgement of 14 May 2025
Authors: Frederic Debusseré and Ruben Roex, Partners at the Brussels law firm Timelex (Counsel for the complainants in this case)
www.iccl.ie
May 31, 2025 at 10:19 AM
"The Court did not decide on the question of whether IAB Europe is a controller for OpenRTB. The complainants’ submission before the DPA only dealt with the TCF, not OpenRTB."
Ahh, but that is the crucial question isn't it? Another complaint forthcoming?
www.iccl.ie/digital-data...
Ahh, but that is the crucial question isn't it? Another complaint forthcoming?
www.iccl.ie/digital-data...
IAB gives advertisers 30 days to weigh in on new video classification rules #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising
IAB gives advertisers 30 days to weigh in on new video classification rules
The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.
ppc.land
July 12, 2026 at 3:25 PM
IAB gives advertisers 30 days to weigh in on new video classification rules #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising
IAB gives advertisers 30 days to weigh in on new video classification rules #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising
IAB gives advertisers 30 days to weigh in on new video classification rules
The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.
ppc.land
July 12, 2026 at 3:25 PM
IAB gives advertisers 30 days to weigh in on new video classification rules #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising
ICYMI: Belgian court limits IAB Europe's role in TCF framework #IAB #GDPR #Privacy #DataProtection #OpenRTB
Belgian court limits IAB Europe's role in TCF framework
IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
ppc.land
May 18, 2025 at 9:17 PM
ICYMI: Belgian court limits IAB Europe's role in TCF framework #IAB #GDPR #Privacy #DataProtection #OpenRTB
ICYMI: Belgian court limits IAB Europe's role in TCF framework #IAB #GDPR #Privacy #DataProtection #OpenRTB
Belgian court limits IAB Europe's role in TCF framework
IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
ppc.land
May 18, 2025 at 9:17 PM
ICYMI: Belgian court limits IAB Europe's role in TCF framework #IAB #GDPR #Privacy #DataProtection #OpenRTB
yeah, getting the right ads to the right audience is super complicated. a simplified, best-case version of that looks like this:
but also I think you're underestimating how difficult it would be to transcribe audio, extract *useful* keywords from that, and then map them to the correct categories
but also I think you're underestimating how difficult it would be to transcribe audio, extract *useful* keywords from that, and then map them to the correct categories
January 3, 2025 at 1:05 AM
yeah, getting the right ads to the right audience is super complicated. a simplified, best-case version of that looks like this:
but also I think you're underestimating how difficult it would be to transcribe audio, extract *useful* keywords from that, and then map them to the correct categories
but also I think you're underestimating how difficult it would be to transcribe audio, extract *useful* keywords from that, and then map them to the correct categories