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First real-time contextual integration across Magnite SpringServe connects audience intelligence, premium supply and activation workflows in one place, helping publishers unlock new demand and enabling advertisers to scale privacy-forward campaigns Comscore announced an expanded partnership with Magnite bringing Proximic’s Predictive Audiences, contextual intelligence and ID-free activation capabilities into Magnite’s SpringServe video platform, which combines ad […]

Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?

Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?

Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?

Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning.

Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning.

Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning.

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.

The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.

The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.

The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.

The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.

The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.