#ContextualTargeting
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ppc.land
FYI: Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting #PodcastMarketing #ProgrammaticAds #DigitalAdvertising #BrandSafety #ContextualTargeting
Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting
Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.
ppc.land
May 23, 2026 at 6:38 PM
ppc.land
IAS's Context Control targeting now hits 300% CTR gains for some brands #DigitalMarketing #Advertising #ContextualTargeting #CTR #MarketingStrategy
IAS's Context Control targeting now hits 300% CTR gains for some brands
IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis.
ppc.land
March 3, 2026 at 8:24 PM
ppc.land
Bombora and Comscore unite to create 300 B2B contextual audiences #B2BMarketing #ContextualTargeting #DataAnalytics #DigitalMarketing #MarketingTechnology
Bombora and Comscore unite to create 300 B2B contextual audiences
Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.
ppc.land
January 24, 2026 at 10:53 AM
ppc.land
How contextual targeting doubled Super Bowl ad ROI last year #SuperBowl #AdROI #ContextualTargeting #MarketingStrategy #DigitalAdvertising
How contextual targeting doubled Super Bowl ad ROI last year
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
ppc.land
January 12, 2026 at 10:27 PM
ppc.land
Gracenote report highlights contextual targeting gap in CTV advertising #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
Gracenote report highlights contextual targeting gap in CTV advertising
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
ppc.land
October 4, 2025 at 5:12 PM
ppc.land
Australian digital advertisers prioritize first-party data amid AI challenges #DigitalAdvertising #FirstPartyData #AIChallenges #ContextualTargeting #DataSecurity
Australian digital advertisers prioritize first-party data amid AI challenges
Industry survey reveals growing confidence in contextual targeting while data security concerns persist
ppc.land
August 7, 2025 at 6:13 AM
ppc.land
ICYMI: AI-powered contextual targeting reshapes ad delivery without cookies: New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking. #AIMarketing #ContextualTargeting #MachineLearning #DigitalMarketing #AdTech
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 15, 2025 at 9:56 PM
ppc.land
ICYMI: AI-powered contextual targeting reshapes ad delivery without cookies: New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking. #AIPowered #ContextualTargeting #AdDelivery #MachineLearning #DigitalMarketing
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 13, 2025 at 9:55 PM
ppc.land
AI-powered contextual targeting reshapes ad delivery without cookies: New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking. #AIPowered #ContextualTargeting #DigitalMarketing #MachineLearning #AdTech
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 12, 2025 at 9:53 PM
marketingnews.bsky.social
FYI: Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting #PodcastMarketing #ProgrammaticAds #DigitalAdvertising #BrandSafety #ContextualTargeting
Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting
Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.
ppc.land
May 23, 2026 at 6:38 PM
marketingnews.bsky.social
IAS's Context Control targeting now hits 300% CTR gains for some brands #DigitalMarketing #Advertising #ContextualTargeting #CTR #MarketingStrategy
IAS's Context Control targeting now hits 300% CTR gains for some brands
IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis.
ppc.land
March 3, 2026 at 8:23 PM
marketingnews.bsky.social
Bombora and Comscore unite to create 300 B2B contextual audiences #B2BMarketing #ContextualTargeting #DataAnalytics #DigitalMarketing #MarketingTechnology
Bombora and Comscore unite to create 300 B2B contextual audiences
Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.
ppc.land
January 24, 2026 at 10:53 AM
marketingnews.bsky.social
How contextual targeting doubled Super Bowl ad ROI last year #SuperBowl #AdROI #ContextualTargeting #MarketingStrategy #DigitalAdvertising
How contextual targeting doubled Super Bowl ad ROI last year
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
ppc.land
January 12, 2026 at 10:27 PM
marketingnews.bsky.social
Gracenote report highlights contextual targeting gap in CTV advertising #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
Gracenote report highlights contextual targeting gap in CTV advertising
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
ppc.land
October 4, 2025 at 5:12 PM
marketingnews.bsky.social
Australian digital advertisers prioritize first-party data amid AI challenges #DigitalAdvertising #FirstPartyData #AIChallenges #ContextualTargeting #DataSecurity
Australian digital advertisers prioritize first-party data amid AI challenges
Industry survey reveals growing confidence in contextual targeting while data security concerns persist
ppc.land
August 7, 2025 at 6:12 AM
marketingnews.bsky.social
ICYMI: AI-powered contextual targeting reshapes ad delivery without cookies #AIMarketing #ContextualTargeting #MachineLearning #DigitalMarketing #AdTech
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 15, 2025 at 9:56 PM
marketingnews.bsky.social
ICYMI: AI-powered contextual targeting reshapes ad delivery without cookies #AIPowered #ContextualTargeting #AdDelivery #MachineLearning #DigitalMarketing
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 13, 2025 at 9:55 PM
marketingnews.bsky.social
AI-powered contextual targeting reshapes ad delivery without cookies #AIPowered #ContextualTargeting #DigitalMarketing #MachineLearning #AdTech
AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
ppc.land
February 12, 2025 at 9:53 PM
admonsters.com
Local news publishers = trust, data, and contextual gold.
Sharon Nevins of The Baltimore Banner explains why publisher-direct ad campaigns are the quiet powerhouse brands should be investing in right now.
📍Premium audiences
📍Privacy-first data
📍Community relevance
#ContextualTargeting #BrandSafety
The Power of Publisher-Direct Ad Campaigns - AdMonsters
Sharon Nevins, CRO at The Baltimore Banner, argues that direct partnerships with local news offers a solution for shifting consumer trends.
bit.ly
May 23, 2025 at 2:04 PM
mediashotz.bsky.social
Smarter targeting...
@covatic just launched Contextual Event Traits, giving publishers & marketers a powerful new way to segment audiences - with privacy built in.
#AdTech #AudienceSegmentation #ContextualTargeting #PrivacyFirst
Covatic boosts platform with Contextual Event upgrade -
Covatic has launched Contextual Event Traits, a feature that gives publishers & marketers precision & flexibility in audience segmentation.
mediashotz.co.uk
July 11, 2025 at 7:03 AM
mediashotz.bsky.social
Levelling up #contextualtargeting…
@covaticLtd is helping brands reach the right users - without cookies as it now fully supports @iabuk.bsky.social Content Taxonomy audiences.
#AdTech #PrivacyFirst #DigitalAdvertising #MediaNews
Covatic boosts contextual targeting with IAB taxonomy support -
Covatic has announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences.
mediashotz.co.uk
June 12, 2025 at 12:21 PM
danneira.bsky.social
Create ads that blend seamlessly with the content viewers are watching. Contextual targeting can help match your ads to relevant videos. #ContextualTargeting #YouTubeAds
December 13, 2024 at 8:28 PM
danneira.bsky.social
Contextual targeting allows your ads to appear on videos related to your content. This ensures your message is seen by viewers interested in similar topics. #YouTubeAds #ContextualTargeting
November 5, 2024 at 4:00 PM