#AudienceSegmentation
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marketingnews.bsky.social
ICYMI: Advertisers gain nearly 100 HP PC audience segments via Magnite #Advertising #DigitalMarketing #DataDriven #AudienceSegmentation #ProgrammaticAds
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
ppc.land
September 26, 2026 at 2:44 PM
ppc.land
ICYMI: Advertisers gain nearly 100 HP PC audience segments via Magnite #Advertising #DigitalMarketing #DataDriven #AudienceSegmentation #ProgrammaticAds
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
ppc.land
September 26, 2026 at 2:44 PM
ppc.land
Advertisers gain nearly 100 HP PC audience segments via Magnite #Advertising #DigitalMarketing #AudienceSegmentation #PCApps #VideoAds
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
ppc.land
September 25, 2026 at 2:43 PM
marketingnews.bsky.social
Advertisers gain nearly 100 HP PC audience segments via Magnite #Advertising #DigitalMarketing #AudienceSegmentation #PCApps #VideoAds
Advertisers gain nearly 100 HP PC audience segments via Magnite
Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.
ppc.land
September 25, 2026 at 2:43 PM
scotinform.bsky.social
Had a fantastic morning hosting our Mosaic event in partnership with Lane Media. Huge thanks to our fascinating guest speakers from @scottishopera.bsky.social for their insights! Special shout out to Everyman Cinema for the incredible venue! #AudienceSegmentation #Mosaic #Experian #GoodDecision"
February 6, 2025 at 6:26 PM
marketingnews.bsky.social
Advertisers gain 900 BCN audience segments bookable by AI prompt #DigitalMarketing #ProgrammaticAdvertising #AdTech #AudienceSegmentation #ArtificialIntelligence
Advertisers gain 900 BCN audience segments bookable by AI prompt
Over 80 million consented profiles from 50-plus German domains now feed PubMatic deals built by software agents. Unknown: which DSPs can bid, at what price?
ppc.land
September 21, 2026 at 8:31 PM
ppc.land
Advertisers gain 900 BCN audience segments bookable by AI prompt #DigitalMarketing #ProgrammaticAdvertising #AdTech #AudienceSegmentation #ArtificialIntelligence
Advertisers gain 900 BCN audience segments bookable by AI prompt
Over 80 million consented profiles from 50-plus German domains now feed PubMatic deals built by software agents. Unknown: which DSPs can bid, at what price?
ppc.land
September 21, 2026 at 8:30 PM
analytickit.bsky.social
By understanding token dynamics, marketing companies can segment audiences more effectively - tailoring campaigns to resonate with traders, collectors, investors or casual users. 👥📢 #AudienceSegmentation
June 15, 2024 at 12:24 PM
jeni-illy.bsky.social
Not sure if audience segmentation is worth it? This case study explores how the same creative, with different messaging, can transform your event and marketing... #arts #culture #audiencesegmentation

www.jenidoesmarketing.co.uk/blog-case-st...
Case Study: How audience segmentation can up your game… — Jeni Does Marketing
Not sure if audience segmentation is worth it? This case study explores how the same creative but different messaging can transform your event...
www.jenidoesmarketing.co.uk
December 4, 2024 at 11:12 AM
jemsu.bsky.social
https://jemsu.com // How can advertisers utilize Google Ads' search audience targeting features, such as in-market and similar segments, to better align ad messaging with user purchase intent and increase conversion rates? #AdTargeting #AudienceSegmentation #DigitalMarketing #ConversionOptimization
August 6, 2025 at 3:00 AM
ppc.land
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud #Nielsen #AmazonDSP #MarketingCloud #AudienceSegmentation #DigitalMarketing
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
ppc.land
December 9, 2025 at 9:12 PM
marketingnews.bsky.social
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud #Nielsen #AmazonDSP #MarketingCloud #AudienceSegmentation #DigitalMarketing
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
ppc.land
December 9, 2025 at 9:12 PM
ppc.land
FYI: Cognitiv's AudienceGPT targets stale audience data with real-time AI #AI #DeepLearning #AudienceSegmentation #DataAnalytics #RealTimeMarketing
Cognitiv's AudienceGPT targets stale audience data with real-time AI
Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.
ppc.land
April 9, 2026 at 3:56 AM
ppc.land
FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 11, 2026 at 7:36 PM
marketingnews.bsky.social
FYI: Cognitiv's AudienceGPT targets stale audience data with real-time AI #AI #DeepLearning #AudienceSegmentation #DataAnalytics #RealTimeMarketing
Cognitiv's AudienceGPT targets stale audience data with real-time AI
Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.
ppc.land
April 9, 2026 at 3:58 AM
ppc.land
ICYMI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #Advertising #DigitalMarketing #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 9, 2026 at 7:35 PM
marketingnews.bsky.social
ICYMI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #Advertising #DigitalMarketing #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 9, 2026 at 7:35 PM
marketingnews.bsky.social
OS Data Solutions drops Virtual Minds DMP for its own OSDX platform #DigitalMarketing #AdTech #DataSolutions #AudienceSegmentation #MarketingTechnology
OS Data Solutions drops Virtual Minds DMP for its own OSDX platform
Multi-ID audiences move off The Adex onto infrastructure Ströer controls, and The Trade Desk goes first into Kokai. An MCP server opens the segments to agents.
ppc.land
September 2, 2026 at 8:29 PM
ppc.land
OS Data Solutions drops Virtual Minds DMP for its own OSDX platform #DigitalMarketing #AdTech #DataSolutions #AudienceSegmentation #MarketingTechnology
OS Data Solutions drops Virtual Minds DMP for its own OSDX platform
Multi-ID audiences move off The Adex onto infrastructure Ströer controls, and The Trade Desk goes first into Kokai. An MCP server opens the segments to agents.
ppc.land
September 2, 2026 at 8:28 PM
citizenptnewsca.bsky.social
Targeted messaging is key to boosting 811 compliance, as experts reveal that homeowners respond better to cost-focused appeals than safety warnings when it comes to preventing utility strikes.

Learn more here

#CA #UtilitySafety #CitizenPortal #AudienceSegmentation #CostEffectiveness
Stakeholders push segmentation and cost-focused messages to boost 811 compliance
Utility operators and marketers at the workshop recommended tailoring messages to three main audiences—professional excavators, homeowners/DIYers and agricultural users—and using repair‑cost examples to make calling 811 relevant to homeowners.
citizenportal.ai
August 8, 2026 at 8:27 AM
marketingnews.bsky.social
ICYMI: Adobe Advertising ties Eyeota CTV IDs to identities without cookies #AdobeAdvertising #Eyeota #CTV #DigitalMarketing #AudienceSegmentation
Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
ppc.land
August 1, 2026 at 4:03 AM
ppc.land
ICYMI: Adobe Advertising ties Eyeota CTV IDs to identities without cookies #AdobeAdvertising #Eyeota #CTV #DigitalMarketing #AudienceSegmentation
Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
ppc.land
August 1, 2026 at 4:03 AM
ppc.land
Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany #Acxiom #GeoTargeting #ProgrammaticAdvertising #AudienceSegmentation #DataDrivenMarketing
Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany
Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting.
ppc.land
June 10, 2026 at 7:59 PM
ppc.land
ICYMI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting #InfluencerMarketing #PoliticalCampaign #ProgrammaticAds #AudienceSegmentation #DSP
Nexxen and ADvolution bring influencer fandom data to political DSP targeting
Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting.
ppc.land
May 6, 2026 at 3:42 PM
ppc.land
ICYMI: Intentsify hits 20% revenue growth and goes global with 700+ B2B audience segments #Intentsify #RevenueGrowth #B2BMarketing #AudienceSegmentation #DigitalMarketing
Intentsify hits 20% revenue growth and goes global with 700+ B2B audience segments
Intentsify reports 20% YOY revenue growth in Q1 2026, launches 700+ pre-built B2B audience segments in The Trade Desk and DV360, and expands to 90+ countries.
ppc.land
April 17, 2026 at 4:38 PM