Bored of the Usual Korean Snacks? 5 Jeonnam Picks at Isetan Scotts
Most Korean snack runs in Singapore end at the same handful of packets, which is why a **shiitake mushroom chip** deserves a second look. The **Korean Regional Specialties Pop-Up** at Isetan Scotts sells one for **S$6.90** , alongside handmade puffed-rice sweets, flash-fried seaweed and abalone porridge you can heat up at your desk.
It runs until **Thursday, 1 October** in the basement of **Shaw House** , as part of Isetan Scotts’ Confectionery Fair, and every product comes from **Jeonnam** (Jeollanam-do) and **Gwangju** in Korea’s far south. Organiser Korlink, a cross-border platform that brings Korean products to Singapore, says several brands are making their local debut. That makes it a shelf of names most shoppers haven’t met yet.
## Why Jeonnam, Specifically
Korlink calls the region the “Kitchen of Korea” and says it holds the country’s largest share of pesticide-free farmland. Korean government data gives that partial backing: 2025 figures record **33,064 hectares** of eco-certified farmland in Jeollanam-do, or **49%** of South Korea’s total. Eco-certification covers organic as well as pesticide-free grades, though, and a region’s farmland says little about what’s inside any single packet.
So treat “healthier” as a pitch to check rather than a promise. Korlink’s management describes the region’s snacks as “low in sugar and calories and overall healthier”, while individual packs make narrower claims, such as **zero added sugar** on the oat rice chips and **zero sugar and zero additives** on the strawberry chips. Turn the pack over and read the nutrition panel, because that’s the quickest way to learn whether your pick is lighter than what you usually buy.
## The S$1.95 Pick
Start with the cheapest and, in our book, the smartest buy. **OAT RICE Oat Rice Chips** cost **S$1.95** for 30g and reimagine _nurungji_ , the toasted rice crust Koreans grew up snacking on, using oats and rice grown in Gangjin, Jeollanam-do, plus shiitake for savouriness. They come in shiitake, kimchi and seaweed, and with the **buy 3 get 1 free** deal, S$5.85 gets you four packs, which is less than a single bag of the FAVORIPS chips.
OAT RICE chips are made with oats and rice grown in Gangjin, Jeollanam-do
The packs are described as handmade with no synthetic additives, and list zero added sugar, zero trans fat and zero cholesterol. If you’re buying only one flavour, make it kimchi: a tangy seasoning against a toasted-rice base is the combination most likely to taste like Korea instead of merely salty.
## Fried Seaweed in Two Seconds
**NATURE CRAFT STUDIO** ‘s _gim bugak_ is the pop-up’s most technical snack. Seaweed from Goheung is coated in sticky rice paste from Naju, then flash-fried for just two seconds in minimal oil, which is how it stays light, crisp and never greasy.
The shrimp gim bugak, Goheung seaweed coated in sticky rice paste and flash-fried
Both flavours are **S$9.90** with a buy-3-get-1-free deal, which is steep next to the oat chips. The shrimp version is the one to pay for, since the umami kick is the whole point, and it suits a drinks-and-friends spread. The maker also suggests pairing it with tea.
Sesame is the gentler option for anyone wary of shellfish.
## Oranda for Tea Time
_Oranda_ is a traditional Korean treat of puffed rice bound with syrup, and **SIEOMNI-GA** makes it by hand without preservatives. The sweetness comes from a reduced amount of _jocheong_ , a traditional grain syrup, and the fruit does the rest: figs grown on Yeongam farms and dried straight after harvest with no added sugar.
SIEOMNI-GA’s fig and strawberry oranda, sweetened with figs grown in Yeongam
There are three versions: fig, fig and strawberry, and fig and sweet potato, the last using sweet potatoes grown in Yeongam’s mineral-rich red soil. Packs start at **S$3.50** , and the fig and strawberry one has an **any 3 for S$9.95** deal, so it’s an inexpensive way to taste Jeonnam’s famous figs without committing to a full bag of anything.
Expect a gentle, crackly bite rather than a sticky sweet. It’s a sensible swap for the biscuit you’d usually dunk in afternoon tea.
## A Bowl That Keeps
**WANDO ABALONE** porridge is the most substantial item here. Each 254g pack holds a whole Wando abalone simmered with rice, and because it’s a shelf-stable retort pouch, you heat it, stir in the included sesame oil and scatter over the dried seaweed powder. It’s on promo at **S$9.95** , down from S$13.95.
Each pouch of WANDO ABALONE porridge holds a whole Wando abalone
A 450g abalone seaweed soup is **S$12.95** (usually S$16.95) and takes five minutes. For a fridge-free desk lunch, S$9.95 with a whole abalone inside is the deal worth grabbing.
## Where the Price Stings
The FAVORIPS shiitake chips are **S$6.90** for 30g, which is fair for a vegan, flour-free chip that’s vacuum-fried at low temperature and seasoned with sun-dried sea salt. The **Berry & Fig Strawberry Chips** are harder to justify at **S$9.90** for 15g, roughly ten times the price per gram of the oat rice chips. The freeze-dried strawberries are grown in Jeolla-do and carry zero sugar, but that’s a treat to split, not a daily habit.
Snack hauls climb quickly, as our Chinese New Year snack round-up proved, so the buy-3-get-1-free deals work best when you’re sharing.
## Your Feedback Buys a Snack
The pop-up doubles as a test run. Ms Jung Joo-hyun, a senior officer at the Jeollanamdo SME Job Economic Promotion Agency (JEPA), which supports small and medium-sized businesses in the region, helped organise it, and JEPA’s stated aim is to gather direct consumer feedback on appeal and market potential in Singapore. Visitors who complete the fair’s product sampling survey receive a **complimentary Korean snack**.
That’s the practical bit: you sample, you tell them what you think, and you leave with a free snack. Your verdict also feeds into whether these small brands get a proper Singapore shelf.
🗓️ **Date:** Saturday, 26 September to Thursday, 1 October 2026
⏰ **Time:** 10am to 9pm daily
📍 **Location:** Isetan Supermarket, Basement 1, Shaw House, 350 Orchard Road, Singapore 238868
🎁 **Freebie:** Complimentary Korean snack for completing the fair’s product sampling survey
🏷️ **Deals:** Oat rice chips S$1.95 (buy 3 get 1 free), Wando abalone porridge S$9.95 promo price, gim bugak S$9.90 (buy 3 get 1 free)
The pop-up closes on Thursday, so squeeze in a lunch-break detour, sample first and stock up second. Find more on Korlink’s website and follow its LinkedIn page to see which Korean regional brands land in Singapore next!
**_Photos and Visuals courtesy of Korlink._**