Upward, a Christian dating app owned by Match Group, has relaunched with a focus on traditional values to appeal to Generation Z, who reportedly want to get married. The app's new features include 'Chivalry Mode,' which encourages men to initiate contact, and 'Marriage Timeline,' allowing users to share their desired marriage dates. The relaunch is based on Match Group's 2026 Singles in America study, which found that 72% of Gen Z wants to marry and 25% of singles aged 18-34 identify with traditional family, faith, and community values. However, experts like Daniel Cox, author of 'Generation Uncoupled,' argue that Gen Z is moving away from traditional relationship norms, with fewer young people entering committed relationships. A 2023 Pew Research survey showed only 23% of adults consider marriage 'extremely' or 'very important' for a fulfilling life, compared to 61% who value close friendships. The app has faced criticism for its conservative messaging, with some users reporting that it's becoming less focused on Christian values and more on traditional relationship norms. Some users have expressed concerns about the app's features, such as allowing married people to use the platform and listing body types typically found on hookup apps. Despite these challenges, Upward continues to position itself as the 'home of modern courtship,' using Western-themed imagery and testimonials of couples who found love on the app. The app's relaunch reflects broader trends in the dating market, where companies are adapting to declining engagement and the rise of AI by reassessing their user growth strategies. While Upward aims to tap into Gen Z's desire for commitment, the data suggests that traditional marriage norms are declining among young people, with many preferring to focus on friendships and personal development over marriage.

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N.Y. Times In an appearance with writer Heather Cox Richardson in Connecticut, Obama “pointed to an erosion of traditional values like the rule of law, an independent judiciary, the freedom of the pre...

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