#TripleLift
LightNews LightNews
newsen.bsky.social
TripleLift and Multilocal Collaborate to Enhance Creative Integrations in Advertising#United_States#New_York#Advertising#TripleLift#Multilocal
TripleLift and Multilocal Collaborate to Enhance Creative Integrations in Advertising
TripleLift and Multilocal join forces to integrate creative capabilities into advertising curation, improving performance for advertisers and publishers alike.
third-news.com
September 22, 2026 at 1:18 PM
newsen.bsky.social
Kendra Anderson Appointed VP at TripleLift to Drive New CTV Strategies#USA#New_York#TripleLift#Kendra_Anderson#CTV_Strategy
Kendra Anderson Appointed VP at TripleLift to Drive New CTV Strategies
TripleLift has appointed Kendra Anderson as VP of Product Management to advance its CTV strategy amid growing ad spend in the sector.
third-news.com
September 24, 2026 at 12:36 PM
0x3mi.myatproto.social
ich verstehe rr kein wort

"Der Adtech-Anbieter Triplelift will mithilfe einer Supply-Side-Plattform (SSP) Werbekund:innen von Amazon Ads ein Native-Responsive-Format für E‑Commerce-Angebote anbieten."
July 9, 2024 at 2:19 PM
ppc.land
ICYMI: Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Advertising #Marketing #DigitalMarketing #Optimization
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
June 1, 2026 at 10:31 PM
newsen.bsky.social
TripleLift and Vodafone Transform Advertising with Event-Based Media Strategies at London Marathon#London#United_Kingdom#TripleLift#Vodafone#London_Marathon
TripleLift and Vodafone Transform Advertising with Event-Based Media Strategies at London Marathon
TripleLift and Vodafone's innovative campaign around the London Marathon achieved impressive results, demonstrating the effectiveness of strategic event-based media in driving brand impact and purchase intent.
third-news.com
June 24, 2026 at 7:20 AM
muratny.bsky.social
Very proud of our four unicorns at ERA:
TripleLift acquired for $1.4B:
eranyc.com/2021/03/29/t...
Katapult Pay IPO:
eranyc.com/2021/06/10/e...
ThirtyMadison $140M Series C:
fiercehealthcare.com/digital-heal...
Glia $45M Series D:
eranyc.com/2022/03/22/e...
ERA portfolio company TripleLift (ERA2 W’12) has been acquired by Vista Equity Partners for $1.4B - Entrepreneurs Roundtable Accelerator
We are thrilled to share fantastic news with you about our latest unicorn, TripleLift: the company has been acquired by Vista Equity Partners for $1.4B. Congratulations to Eric, Shaun, Ari and the who...
eranyc.com
October 18, 2024 at 9:07 PM
ppc.land
Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Marketing #Advertising #Creative #Optimization
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
May 31, 2026 at 10:30 PM
marketingnews.bsky.social
Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Marketing #Advertising #Creative #Optimization
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
May 31, 2026 at 10:30 PM
marketingnews.bsky.social
FYI: Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Advertising #Marketing #DigitalMarketing #Creative
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
June 3, 2026 at 10:32 PM
marketingnews.bsky.social
ICYMI: Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Advertising #Marketing #DigitalMarketing #Optimization
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
June 1, 2026 at 10:31 PM
ppc.land
FYI: Most advertisers use AI for optimization but not creative, TripleLift finds #AI #Advertising #Marketing #DigitalMarketing #Creative
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
ppc.land
June 3, 2026 at 10:33 PM
anderagakura.bsky.social
Amazon Ads launches Dynamic Traffic Engine (beta) sending low or high demand to SSP according to their need / criteria :
- SSP decides on activation
- Less bids, good for sustainability, increase % efficiency
- Testers : Index exchange, Yieldmo TripleLift
advertising.amazon.com/resources/wh...
How Amazon's Dynamic Traffic Engine tackles programmatic ad waste
Enhance your inventory management and cut networking costs with Dynamic Traffic Engine.
advertising.amazon.com
November 27, 2024 at 2:56 PM
marketingnews.bsky.social
ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer #TripleLift #AdTech #Leadership #Innovation #Marketing
TripleLift appoints tech veteran Dave Helmreich as chief executive officer
Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
ppc.land
February 15, 2025 at 4:05 PM
newsen.bsky.social
TripleLift Enhances Its Chicago Operations with New Office in Civic Opera Building#USA#Chicago#TripleLift#TL_Spark#Civic_Opera_Building
TripleLift Enhances Its Chicago Operations with New Office in Civic Opera Building
TripleLift has officially opened a new office in Chicago's iconic Civic Opera Building, reinforcing its commitment to clients and partners.
third-news.com
June 11, 2026 at 12:43 PM
ppc.land
ICYMI: TripleLift's TL Spark bets on orchestration - not just automation #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingAutomation #B2BMarketing
TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
ppc.land
April 26, 2026 at 7:45 AM
anderagakura.bsky.social
Raptive selects TripleLift as preferred SSP (Supply Side Platform) for all media buys through Raptive Represents triplelift.com/press/raptiv...
TripleLift Named Preferred SSP Partner for Raptive Represents
TripleLift has been selected by Raptive as the preferred Supply-Side Platform partner for its Raptive Represents program.
triplelift.com
December 10, 2024 at 2:40 PM
ppc.land
FYI: Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising #Criteo #TripleLift #CommerceData #OffsiteAdvertising #DigitalMarketing
Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
ppc.land
April 19, 2026 at 8:28 PM
marketingnews.bsky.social
FYI: Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising #Criteo #TripleLift #CommerceData #OffsiteAdvertising #DigitalMarketing
Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
ppc.land
April 19, 2026 at 8:28 PM
dignilog.bsky.social
"Le cookie, historiquement, n'a pas été créé à des fins publicitaires (...). On a fondé une industrie publicitaire qui brasse des milliards avec tout un écosystème Adtech (...) sur une rustine sur un pneu crevé". (1'19)
Dixit un membre de ladite Adtech.
www.dailymotion.com/video/x8ovaiy
Et si on profitait de l’avènement du cookieless pour réinventer le marché pub ? - Vidéo Dailym...
Une fireside chat, en clôture de Future of cookieless, avec Julien Gardès, VP Publisher Development & Retail Media, International, chez Triplelift. L'expert nous explique comment Triplelift prend le...
www.dailymotion.com
November 4, 2023 at 3:00 PM
marketingnews.bsky.social
TripleLift's TL Spark bets on orchestration - not just automation #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation
TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
ppc.land
April 25, 2026 at 7:44 AM
ppc.land
TripleLift's TL Spark bets on orchestration - not just automation #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation
TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
ppc.land
April 25, 2026 at 7:44 AM
mediaevan.bsky.social
First ad tech acquisition for Vista since 2018. https://www.adweek.com/media/triplelift-to-sell-majority-stake-to-vista-equity-partners-for-1-4-billion/
TripleLift to Sell Majority Stake to Vista Equity Partner...
Ad tech sees another M&A jolt
www.adweek.com
December 2, 2024 at 3:34 AM
atchill.bsky.social
Facepalm.

// Los Angeles Times Communications, LLC, installed and used three trackers—the TripleLift Tracker, GumGum Tracker, and Audiencerate Tracker (the “Trackers” //
February 22, 2026 at 7:55 AM
newsen.bsky.social
TripleLift Honors Three Visionary Leaders in AdTech at 2026 Awards Ceremony#USA#New_York#TripleLift#Chanelle_Urquico#Kasey_Fan
TripleLift Honors Three Visionary Leaders in AdTech at 2026 Awards Ceremony
TripleLift celebrates Chanelle Urquico, Erica Johnson, and Kasey Fan as top honorees at AdExchanger's 2026 Women in Media & Ad Tech Awards, highlighting their innovative impact.
third-news.com
September 18, 2026 at 2:24 PM
marketingnews.bsky.social
ICYMI: TripleLift's TL Spark bets on orchestration - not just automation #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingAutomation #B2BMarketing
TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
ppc.land
April 26, 2026 at 7:45 AM