Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

Hello Everyone,I recorded this very long video to explain the letters we recently submitted in Support of Representative Julia Brownley's Predatory Truck Leasing Prevention Act H.R. 5423 and ask every...

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Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

Hackers exploit legitimate RMM tools to hijack trucking networks and steal real cargo shipments, Proofpoint warns.

Overhaul presents a compelling investment opportunity in supply chain security, bolstered by a recent $55 million funding round. Addressing rising supply chain theft, their advanced tracking solutions offer essential visibility and security for major brands like Dyson and Microsoft. With strong endorsements and growth potential, Overhaul invites investors to join this transformative venture.

Brandon Fried says the tracking technology built to protect shipments has now been hijacked by cargo thieves. Using geofencing tricks, criminals can make a stolen load look like it's still on route, even as it disappears. On the latest Air Cargo Unpacked, from The Freight Buyers' Club Podcast. #AirCargo #CargoTheft #Logistics #Shorts

A truck loaded with 40,000 pounds of Pabst Blue Ribbon beer was stolen in California, prompting an investigation by Montclair police into two related cargo thefts at an Anheuser-Busch distribution centre on 17 August 2026. The stolen goods included a $45,000 shipment bound for Tucson, Arizona, and an additional $25,000 worth of beer taken using fraudulent documentation. Pabst Blue Ribbon has offered a reward for information leading to the recovery of the stolen truckload. This incident follows another high-profile cargo theft in Europe involving 12 tonnes of KitKat chocolate bars. The theft highlights the growing issue of cargo thefts targeting valuable goods, with criminals exploiting vulnerabilities in supply chains. Authorities are urging anyone with information to come forward, as the recovery of the stolen beer is critical to mitigating financial losses and ensuring the safety of the supply chain. The case also underscores the need for enhanced security measures in logistics operations to prevent such incidents in the future.

Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.

I am honored to be participating in a discussion at the Loss Prevention Research Council (LPRC) Impact 2025 conference in Gainesville, Florida, as part of the Cargo Theft Session alongside George…

Image: Shutterstock What's New: A truck hijacking using GPS spoofers that made the news because it was of celebrity chef Guy Fieri's brand of tequila. Why