#Programmaticads
LightNews LightNews
rocketmeupmktg.bsky.social
Say goodbye to third-party fees. Blockchain enables direct transactions between advertisers and publishers. #ProgrammaticAds
January 7, 2025 at 1:35 AM
rocketmeupmktg.bsky.social
Programmatic ads offer a smart way to buy and place ads. Use data to optimize your ad strategy. #ProgrammaticAds #DigitalMarketing
December 24, 2024 at 10:38 PM
ducugavril.nafoforum.org
Next up:
🧵 How programmatic advertising works—and why it’s perfect for disinformation

#Disinformation #AdTech #ProgrammaticAds #ForumThreads
#Clickfraud #InfoIntegrity #DigitalEconomy #MediaLiteracy #AdDisinfo1
May 16, 2025 at 3:02 PM
ducugavril.nafoforum.org
#Disinformation #AdTech #MarketingEthics #ForumThreads
#InfoIntegrity #ProgrammaticAds #DigitalEconomy #SociotechnicalImaginaries #AdDisinfo5
May 16, 2025 at 4:02 PM
ppc.land
FYI: Unsealed ruling orders Google to open AdX and DFP to Prebid #AdTech #Google #Prebid #ProgrammaticAds #DigitalMarketing
Unsealed ruling orders Google to open AdX and DFP to Prebid
Google must connect AdX and DFP to Prebid, share bid data and accept a six-year technical monitor, the unsealed remedies opinion in the ad tech case shows.
ppc.land
September 20, 2026 at 5:23 AM
ppc.land
Explaining seller-defined audiences #DigitalMarketing #Advertising #ProgrammaticAds #AudienceTargeting #IAB
Explaining seller-defined audiences
Seller-defined audiences are publisher-built segments sent in bid requests as IAB taxonomy codes instead of user IDs. How it works and where it falls short.
ppc.land
September 25, 2026 at 8:25 PM
marketingnews.bsky.social
Explaining seller-defined audiences #DigitalMarketing #Advertising #ProgrammaticAds #AudienceTargeting #IAB
Explaining seller-defined audiences
Seller-defined audiences are publisher-built segments sent in bid requests as IAB taxonomy codes instead of user IDs. How it works and where it falls short.
ppc.land
September 25, 2026 at 8:26 PM
ducugavril.nafoforum.org
Next up:
🧵 The stories marketers tell themselves to justify it all—“sociotechnical imaginaries” and the myth of neutrality.

#Disinformation #AdTech #ProgrammaticAds #ForumThreads
#Clickfraud #InfoIntegrity #DigitalSmarts #MarketingEthics #AdDisinfo2
May 16, 2025 at 3:14 PM
marketingnews.bsky.social
FYI: Unsealed ruling orders Google to open AdX and DFP to Prebid #AdTech #Google #Prebid #ProgrammaticAds #DigitalMarketing
Unsealed ruling orders Google to open AdX and DFP to Prebid
Google must connect AdX and DFP to Prebid, share bid data and accept a six-year technical monitor, the unsealed remedies opinion in the ad tech case shows.
ppc.land
September 20, 2026 at 5:24 AM
xdminds.bsky.social
Precision meets performance! #XDMinds crafts programmatic campaigns designed to connect and convert leads.

Explore: www.xdminds.com/programmatic...

#ProgrammaticAdvertising #TargetedAds #AdTech #Programmaticads #DataDrivenMarketing #AdvertisingAgency
February 17, 2025 at 8:37 AM
poonamrane.bsky.social
The Evolution of Smart Advertising: AI and Data-Driven Marketing
#SmartAdvertising #AIinMarketing #DigitalMarketing #ProgrammaticAds #BigData #MarketingAutomation #IoTAdvertising #ARAdvertising #MachineLearning #PersonalizedAds #AdTech #DataDrivenMarketing #BlockchainMarketing #MarketingTrends
April 3, 2025 at 6:54 AM
ppc.land
ICYMI: Explaining curation #Curation #AdTech #ProgrammaticAds #DigitalMarketing #Advertising
Explaining curation
Curation is the packaging of ad inventory and data into a single deal ID before a bid request reaches a buyer. How it works, who charges and why it is disputed.
ppc.land
September 16, 2026 at 11:35 AM
sumandebnath.bsky.social
AI ads have leapt from copy tweaks to full‑funnel agents. OpenAI’s Sponsored Agents turn clicks into personalized chats that feed CRM, cutting 70‑80% of marketing overhead. Success now belongs to operators who think across systems.

#AIAdvertising #ProgrammaticAds
Insight card: Reimagining advertising with AI
September 17, 2026 at 4:01 AM
ducugavril.nafoforum.org
#Disinformation #AdTech #ProgrammaticAds
#ForumThreads #MarketingEthics #InfoIntegrity
#ClickFraud #MediaLiteracy #SociotechnicalImaginaries
#DigitalSmarts #DigitalEconomy
May 16, 2025 at 4:14 PM
marketingnews.bsky.social
ICYMI: ChatGPT launches conversion ads June 5. US programmatic CPMs up 34% #ChatGPT #DigitalMarketing #ProgrammaticAds #ConversionAds #OpenAI
ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
ppc.land
June 2, 2026 at 6:07 AM
marketingnews.bsky.social
FYI: ChatGPT launches conversion ads June 5. US programmatic CPMs up 34% #ChatGPT #DigitalMarketing #ProgrammaticAds #CPM #OpenAI
ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
ppc.land
June 4, 2026 at 6:08 AM
ppc.land
FYI: Channel 4 opens VOD inventory to five DSPs in a programmatic first #VOD #ProgrammaticAds #DigitalMarketing #Advertising #Channel4
Channel 4 opens VOD inventory to five DSPs in a programmatic first
Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers.
ppc.land
June 25, 2026 at 6:57 PM
gauravpatilll.bsky.social
Discover the dynamic AdTech Market 📊📱—driven by data, AI, and real-time bidding. Explore how digital advertising is evolving with personalized targeting, automation, and cross-platform innovations. #AdTech #DigitalMarketing #ProgrammaticAds #MarTech #AIinAdvertising
Global AdTech Market Insights 2023, Analysis And Forecast To 2030, By Solution, Advertising Type, Enterprise Size, Platform, End User
Global AdTech Market, Share, Revenue, Size, Global, Research Report, Rate, Price, Industry Trends, Analysis, Outlook ,Forecast,
www.statsandresearch.com
July 8, 2025 at 11:18 AM
ppc.land
FYI: Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets #Deliveroo #Advertising #ProgrammaticAds #DigitalMarketing #Ecommerce
Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets
Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year.
ppc.land
August 6, 2026 at 10:44 AM
ppc.land
ICYMI: Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply #DigitalMarketing #Advertising #ProgrammaticAds #AdTech #MarketingStrategy
Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply
Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers?
ppc.land
September 16, 2026 at 8:08 PM
marketingnews.bsky.social
ICYMI: Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply #DigitalMarketing #Advertising #ProgrammaticAds #AdTech #MarketingStrategy
Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply
Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers?
ppc.land
September 16, 2026 at 8:08 PM
marketingnews.bsky.social
Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40% #Roku #Q12026 #AdSpend #DigitalMarketing #ProgrammaticAds
Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%
Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached.
ppc.land
May 2, 2026 at 8:49 AM
maryshine.bsky.social
#Disinformation #AdTech #ProgrammaticAds

Programmatic Advertising 101 –
How the System Works (and Fails)

🧵👇

#ForumThreads
#Clickfraud #InfoIntegrity #DigitalSmarts #MarketingEthics
ducugavril.nafoforum.org Gavril Ducu 🇷🇴 🇩🇪 🇺🇸 🇳🇱 🇪🇺 🇺🇦 @ducugavril.nafoforum.org · May 16
🧵 Programmatic Advertising 101 – How the System Works (and Fails)

Want to know how disinfo sites make money?

They don’t need subscriptions.
They don’t need trust.

They just need clicks—and the programmatic ad system does the rest.
May 16, 2025 at 3:20 PM
ppc.land
ICYMI: Meta auto-enrolled REI into AI: what Cannes week revealed about brand control #CannesLions #BrandControl #MetaAI #ProgrammaticAds #DigitalMarketing
Meta auto-enrolled REI into AI: what Cannes week revealed about brand control
Covering June 25-26, 2026. A deformed bicycle ad, a £1.6bn UK TV merger, a new shared language for programmatic auctions, and Amazon's expanding commerce data footprint define the final day of Cannes Lions week.
ppc.land
June 27, 2026 at 8:25 AM
digitalpro.bsky.social
🌟 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠! 🌟

👉 Read More : https://buff.ly/4a57ASy

#DigitalAdvertising #EmergingTechnologies #AIinMarketing #ARVR #VoiceSearch #ProgrammaticAds #MarketingInnovation #DigitalTransformation
January 5, 2025 at 12:42 PM