#Adsquare
netzpolitikOrg wirkt: Die Berliner Datenschutzbehörde hatte 2024 bei einer Werbe- & Datenfirma erhebliche Rechtsverstöße festgestellt. Nun hat sie bestätigt: Es handelt sich dabei um das Unternehmen Adsquare, dessen mutmaßliche Datenschutzverletzungen 2023 durch unsere Recherchen aufgedeckt wurden.
Nach unserer Berichterstattung: Datenschutzbehörde findet Verstöße bei Berliner Werbefirma
Die Berliner Datenschutzbehörde hat bei einer Werbe- und Datenfirma erhebliche Rechtsverstöße festgestellt. Nach Informationen von netzpolitik.org handelt es sich bei dem Unternehmen um Adsquare, dess...
netzpolitik.org
June 17, 2025 at 2:09 PM
After an on-site audit, the Berlin GDPR regulator found that Berlin-based location data broker Adsquare has been processing personal data unlawfully at scale, as disclosed in its annual report and confirmed to netzpolitik org:
www.datenschutz-berlin.de/jahresberich...
netzpolitik.org/2025/nach-un...
June 17, 2025 at 9:38 PM
I first came across Adsquare in 2018 and consider it a major node in EU/US consumer data brokerage, with links to shady actors who sold advertising data to military contractors.

After netzpolitik's 2023 reporting, the Berlin DPA started an investigation and is currently assessing a possible fine.
June 17, 2025 at 9:45 PM
„I consider Adsquare a major node in EU/US data brokerage, with links to shady actors who sold advertising data to military contractors.“

Werbeblocker sind Selbstschutz.

Thread: Masto Reader
Masto Reader
mastoreader.io
June 19, 2025 at 9:11 AM
FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 11, 2026 at 7:36 PM
ICYMI: The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes #DigitalMarketing #AdTech #AudienceTargeting #LocationData #StoreVisits
The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.
ppc.land
June 18, 2026 at 8:10 PM
ICYMI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #Advertising #DigitalMarketing #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 9, 2026 at 7:35 PM
NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 8, 2026 at 7:34 PM
ICYMI: NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #Advertising #DigitalMarketing #AudienceSegmentation
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
ppc.land
April 9, 2026 at 7:35 PM
FYI: Amazon DSP gains Adsquare location segments in US, UK and 4 more markets #AmazonDSP #Adsquare #LocationSegments #DigitalMarketing #AudienceTargeting
Amazon DSP gains Adsquare location segments in US, UK and 4 more markets
Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23.
ppc.land
July 29, 2026 at 7:47 PM
NIQ et Adsquare s’associent pour intégrer les audiences GeoPurchase à l’écosystème programmatique en Europe et en Amérique du Nord | AFP.com www.afp.com/fr/infos/niq...
AFP.com
April 9, 2026 at 6:58 AM
ICYMI: Adsquare extends store visit tracking to Austria and Switzerland: Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region. #LocationIntelligence #RetailMarketing #DataAnalytics #FootfallTracking #MediaAttribution
Adsquare extends store visit tracking to Austria and Switzerland
Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.
ppc.land
February 5, 2025 at 7:59 PM
According to information from @netzpolitik_org, the company is Adsquare, whose alleged data breaches were uncovered by our research in 2023. - @wchr.bsky.social/

bsky.app/profile/wchr...
June 17, 2025 at 11:12 PM
Adsquare turns where people actually go into audiences marketers can target - privacy-first, since 2012.

https://yespress.io/adsquare?utm_source=bluesky&utm_medium=social via Yespress
yespress.io
September 5, 2026 at 1:08 AM
Tom Laband started Adsquare when location data was a niche parking-lot trick. Twelve years later it's the intelligence layer under programmatic advertising.

Full story on https://yespress.io/tom-laband?utm_source=bluesky&utm_medium=social
Tom Laband: The Founder Who Bet on Location Before the Cookie Died
How a Berlin data exchange and one stubborn thesis about location intelligence turned into the layer under programmatic advertising.
yespress.io
August 9, 2026 at 3:26 PM
ICYMI: Amazon DSP gains Adsquare location segments in US, UK and 4 more markets #AmazonDSP #DigitalMarketing #OnlineAdvertising #DataSegments #Adsquare
Amazon DSP gains Adsquare location segments in US, UK and 4 more markets
Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23.
ppc.land
July 27, 2026 at 7:45 PM
FYI: The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes #DigitalMarketing #Advertising #LocationData #AudienceTargeting #BusinessOutcomes
The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.
ppc.land
June 20, 2026 at 8:11 PM