#AudioAdvertising
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marketingnews.bsky.social
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.
ppc.land
April 26, 2026 at 2:09 PM
thedailytechfeed.com
Exciting news! YouTube partners with SiriusXM Media to revolutionize audio advertising. Advertisers can now tap into YouTube's vast audio content through SiriusXM's platform. #YouTube #SiriusXM #AudioAdvertising #Podcasts #Music Link: thedailytechfeed.com/youtube-part...
April 23, 2026 at 5:04 PM
ppc.land
Triton Digital launches white-label audio advertising platform with AI #AudioAdvertising #AdTech #ArtificialIntelligence #DigitalMarketing #MarketingAutomation
Triton Digital launches white-label audio advertising platform with AI
Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers.
ppc.land
November 1, 2025 at 7:15 PM
ppc.land
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.
ppc.land
April 26, 2026 at 2:08 PM
ppc.land
FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising
96% of advertisers back audio as Bauer study exposes glaring investment gap
Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.
ppc.land
May 6, 2026 at 7:05 PM
ppc.land
FYI: AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 9, 2026 at 4:18 PM
ppc.land
AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 6, 2026 at 4:15 PM
marketingnews.bsky.social
AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 6, 2026 at 4:15 PM
marketingnews.bsky.social
FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising
96% of advertisers back audio as Bauer study exposes glaring investment gap
Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.
ppc.land
May 6, 2026 at 7:05 PM
marketingnews.bsky.social
FYI: AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 9, 2026 at 4:18 PM
patriciaclark.bsky.social
IAB #Podcast Upfront: Sports #podcasts are scaling; political shows are influencing; #ad loads on the rise, investment trails audience growth

#adtech #audioadvertising #advertising #marketing #media #digitalmarketing #marketingstrategy #digitalaudio

www.thecurrent.com/culture-2025...
2025 IAB Podcast Upfront: Politics and sports scale into big business … just ask Dwight Howard | The Current
The IAB Podcast Upfront returned to New York this week, where networks and publishers pitched marketers on the future of the medium.
www.thecurrent.com
October 6, 2025 at 11:32 AM
podcastreach.bsky.social
Magellan AI and Sounds Profitable just dropped the Podscape 2026
We are thrilled to see Podcast Reach Network featured among the industry leaders
#Podcasting #Podscape2026 #PodcastReachNetwork #DigitalAudio #MarketingStrategy #AudioAdvertising #MagellanAI #SoundsProfitable
March 26, 2026 at 5:27 AM
marketingnews.bsky.social
Audio advertising market shows promise amid 22% engagement gap #AudioAdvertising #ProgrammaticAudio #DigitalMarketing #Engagement #AdTech
Audio advertising market shows promise amid 22% engagement gap
AdsWizz releases comprehensive report revealing significant opportunities in programmatic audio.
ppc.land
July 26, 2025 at 5:27 AM
corrierenerd.bsky.social
L’universo dei podcast sta attraversando una trasformazione che ricorda da vicino quella vissuta anni fa dal mondo dei video online.#adtech #advertisingaudio #advertisingtecnologico #AIadvertising #AImediaquality #audioadvertising
<a href="https://www.corrierenerd.it/targeting-pubblicitario-podcast-spotify/" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://www.corrierenerd.it/targeting-pubblicitario-podcast-spotify/
June 18, 2026 at 5:02 AM
innovid.bsky.social
Innovid helps bring greater transparency and cross-channel measurement to the evolving audio landscape.

Read more in Radio Ink: https://radioink.com/2026/08/20/iab-audio-has-entered-its-accountability-era-on-par-with-digital/

#AudioAdvertising #IndependentAdTech #CrossChannelMeasurement
August 28, 2026 at 11:53 AM
marketingnews.bsky.social
AudioGO: Dynamic pricing brings automated bidding to audio advertising #AudioAdvertising #DynamicPricing #AutomatedBidding #DigitalMarketing #PPC
AudioGO: Dynamic pricing brings automated bidding to audio advertising
New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
ppc.land
February 3, 2025 at 8:53 PM
marketingnews.bsky.social
Irish digital audio hits COVID-era highs, and advertisers are noticing #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact
Irish digital audio hits COVID-era highs, and advertisers are noticing
IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.
ppc.land
May 3, 2026 at 11:27 AM
marketingnews.bsky.social
ICYMI: AudioGO: Dynamic pricing brings automated bidding to audio advertising #AudioAdvertising #DynamicPricing #AutomatedBidding #PPC #DigitalMarketing
AudioGO: Dynamic pricing brings automated bidding to audio advertising
New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
ppc.land
February 6, 2025 at 8:55 PM
ppc.land
Irish digital audio hits COVID-era highs, and advertisers are noticing #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact
Irish digital audio hits COVID-era highs, and advertisers are noticing
IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.
ppc.land
May 3, 2026 at 11:26 AM
ppc.land
FYI: Audio advertising's full-funnel problem: why measurement still holds it back #AudioAdvertising #MarketingStrategy #DigitalMarketing #AIInvestment #AdvertisingTrends
Audio advertising's full-funnel problem: why measurement still holds it back
ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.
ppc.land
June 8, 2026 at 1:39 PM
ppc.land
FYI: Amazon DSP gains Spotify podcast ads as reach hits 90% unique #AmazonDSP #SpotifyAds #Podcasting #DigitalMarketing #AudioAdvertising
Amazon DSP gains Spotify podcast ads as reach hits 90% unique
Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.
ppc.land
July 9, 2026 at 6:21 PM
marketingnews.bsky.social
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers #SiriusXM #Podcasting #YouTubeSubscribers #AudioAdvertising #VideoMarketing
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
ppc.land
July 22, 2026 at 6:05 PM
ppc.land
ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
ppc.land
March 15, 2026 at 2:26 PM
marketingnews.bsky.social
FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
ppc.land
March 17, 2026 at 2:29 PM
ppc.land
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers #SiriusXM #Podcasting #YouTubeSubscribers #AudioAdvertising #VideoMarketing
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
ppc.land
July 22, 2026 at 6:06 PM