#AudioAdvertising
LightNews LightNews
studiogong.bsky.social
Audiowerbung gehört in jeden Mediamix! Warum? Aktuelle ROI-Daten zeigen: Radio und Digital Audio können nicht nur starke kurzfristige Ergebnisse erzielen, sondern auch den Gesamt-ROI einer Kampagne deutlich verbessern. #AudioAdvertising #AudioROI #AudioMarket
<a href="https://www.studio-gong.de/blog/?p=21771" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://www.studio-gong.de/blog/?p=21771
October 1, 2026 at 4:31 AM
innovid.bsky.social
Innovid helps bring greater transparency and cross-channel measurement to the evolving audio landscape.

Read more in Radio Ink: https://radioink.com/2026/08/20/iab-audio-has-entered-its-accountability-era-on-par-with-digital/

#AudioAdvertising #IndependentAdTech #CrossChannelMeasurement
August 28, 2026 at 11:53 AM
ppc.land
FYI: Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners #AmazonDSP #talkSPORT #TimesRadio #UKListeners #AudioAdvertising
Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.
ppc.land
July 29, 2026 at 7:46 PM
ppc.land
ICYMI: Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners #AmazonDSP #talkSPORT #TimesRadio #UKListeners #AudioAdvertising
Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.
ppc.land
July 27, 2026 at 7:45 PM
ppc.land
ICYMI: SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1 #SiriusXM #WWERadio #SummerSlam #Wrestling #AudioAdvertising
SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Wrestling shows move to a dedicated 24/7 channel on July 27, with live SummerSlam calls on August 1 and 2. What the shift hands to audio advertising buyers.
ppc.land
July 25, 2026 at 6:29 PM
ppc.land
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers #SiriusXM #Podcasting #YouTubeSubscribers #AudioAdvertising #VideoMarketing
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
ppc.land
July 22, 2026 at 6:06 PM
ppc.land
FYI: Amazon DSP gains Spotify podcast ads as reach hits 90% unique #AmazonDSP #SpotifyAds #Podcasting #DigitalMarketing #AudioAdvertising
Amazon DSP gains Spotify podcast ads as reach hits 90% unique
Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.
ppc.land
July 9, 2026 at 6:21 PM
ppc.land
FYI: AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 9, 2026 at 4:18 PM
ppc.land
FYI: Audio advertising's full-funnel problem: why measurement still holds it back #AudioAdvertising #MarketingStrategy #DigitalMarketing #AIInvestment #AdvertisingTrends
Audio advertising's full-funnel problem: why measurement still holds it back
ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.
ppc.land
June 8, 2026 at 1:39 PM
ppc.land
AudioGo launches overhauled reporting dashboard for audio advertisers #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo
AudioGo launches overhauled reporting dashboard for audio advertisers
AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns.
ppc.land
June 6, 2026 at 4:15 PM
ppc.land
ICYMI: Audio advertising's full-funnel problem: why measurement still holds it back #AudioAdvertising #DigitalMarketing #AIInvestment #MarketingMeasurement #FullFunnelMarketing
Audio advertising's full-funnel problem: why measurement still holds it back
ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.
ppc.land
June 6, 2026 at 1:38 PM
ppc.land
Audio advertising's full-funnel problem: why measurement still holds it back #AudioAdvertising #Marketing #Measurement #DigitalMarketing #AIMarketing
Audio advertising's full-funnel problem: why measurement still holds it back
ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.
ppc.land
June 5, 2026 at 1:37 PM
ppc.land
FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising
96% of advertisers back audio as Bauer study exposes glaring investment gap
Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.
ppc.land
May 6, 2026 at 7:05 PM
ppc.land
Irish digital audio hits COVID-era highs, and advertisers are noticing #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact
Irish digital audio hits COVID-era highs, and advertisers are noticing
IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.
ppc.land
May 3, 2026 at 11:26 AM
ppc.land
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.
ppc.land
April 26, 2026 at 2:08 PM
ppc.land
FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap? #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising
Magellan AI finally measures broadcast radio like digital - but can it close the gap?
Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.
ppc.land
March 27, 2026 at 1:51 PM
ppc.land
FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
ppc.land
March 17, 2026 at 2:29 PM
ppc.land
ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment
Magnite opens programmatic access to Australia's Nova Retail Network
Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.
ppc.land
March 15, 2026 at 2:26 PM
ppc.land
ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
ppc.land
March 15, 2026 at 2:26 PM
ppc.land
AudioGo's reporting integration might actually make audio data usable #AudioAdvertising #DataIntegration #MarketingTechnology #Analytics #CampaignReporting
AudioGo's reporting integration might actually make audio data usable
AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.
ppc.land
February 15, 2026 at 6:40 PM
ppc.land
LiveOne bets big on connected car streaming as audio ad revenue jumps 30% #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds
LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.
ppc.land
December 20, 2025 at 2:16 PM
ppc.land
Bauer Media Audio brings Audiomob's gaming audio ads to eight markets #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia
Bauer Media Audio brings Audiomob's gaming audio ads to eight markets
Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming.
ppc.land
December 18, 2025 at 10:39 AM
ppc.land
Programmatic audio shifts to curation, identity, and video in 2026 #ProgrammaticAudio #DigitalMarketing #AudioAdvertising #ContentCuration #BrandIdentity
Programmatic audio shifts to curation, identity, and video in 2026
Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.
ppc.land
December 7, 2025 at 9:07 PM
ppc.land
Triton Digital launches white-label audio advertising platform with AI #AudioAdvertising #AdTech #ArtificialIntelligence #DigitalMarketing #MarketingAutomation
Triton Digital launches white-label audio advertising platform with AI
Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers.
ppc.land
November 1, 2025 at 7:15 PM
ppc.land
DeepIntent unifies audio and CTV for healthcare advertising with new package #HealthcareMarketing #AudioAdvertising #CTV #DigitalMarketing #HealthFirst
DeepIntent unifies audio and CTV for healthcare advertising with new package
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
ppc.land
September 30, 2025 at 9:22 PM