#September2026 #BlogCalendar #Brandology #BritishAirways Hello folks. Today, September 2026 begins and the festive season is already on in India. Time to share my blog calendar's September ...

#Brandology #AdvertisingAndBrandCommunications #UNFCCC #ClimateChangeBrand In Part II of my brand strategy and ideas for a new climate change brand for UNFCCC I share how communication can tap ...

#Brandology #AdvertisingAndBrandCommunications #BrandStrategy #UNFCCC #Fundraising We think of brands in the context of selling a product or service to a customer. How about brands as concept...

#October2026 #Brandology #BlogCalendar #SwissTime #Rolex Hello folks. It's October 2026 and I'd like to share the October 2026 page from my blog's Brandology Calendar. October 2026 is for ap...

#NewYearSubscriptionOffer #Brandology #BusinessAndBrands Hello folks. My blog has a new header for the New Year, as some of you might have noticed and it's based on Brandology: the art and scien...

#Brandology #AdvertisingAndBrandCommunications #LuxuryHospitality #ThePierreNewYork #TajHotels From British retail and fashion brands, I would now like to take you to New York City in the U...

#Brandology #BrandStrategy #AdvertisingAndBrandCommunications #HardwiringBrands #Innovation While plenty has been said and written about brands and their marketing having to be customer-centr...

#Brandology #AdvertisingAndBrandCommunications #CorporateBrands #MarketLeadership #RolexWristwatches What do brands and companies need to do when they have achieved market leadership in the ...

#Brandology #AdvertisingAndBrandCommunications #BrandStrategy #FestiveAdvertisingIndia #Imagination The festive season in India seems to be on in full swing, looking at the number of adverts ...

#Brandology #AdvertisingAndBrandCommunications #GlobalIssues #Benetton In the second part of my thoughts on how brands can engage with global issues and build their businesses, I am sharing my...

Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't been wrecked in between by unprofessional circuses of organisations - I am going to be exploring brands connections with corporations and with corporate brands in greater detail, as I…

As part of my writing on Brandology – the art and science of building brands – I decided to explore some of the thorny issues concerning certain sectors of the Indian economy. After airlines, I wrote about the telecom industry in my previous blog post and the kinds of policy reforms we must see in order for the industry to grow along with the Indian economy.

In continuation of my Brandology thinking and work this year, especially that of exploring brands’ connections with companies, I thought I’d turn my mind to fashion brands. Actually, it occurred to me that I haven’t worked on American brands on my blog all these years, save for American Express and Pepsi, and therefore, I thought I must make amends. After listening to news about Gap Inc’s corporate earnings on CNBC business news for years in India, I decided to put my thoughts down for this brand.

As part of my work on Brandology I had already intended to explore corporate brands’ connections with individual brands. On my blog, you will find some of my thinking reflected in my work on Pernod Ricard and its brands, as well as in Tata Motors/JLR and its brands. However, when I saw the new corporate brand identity for PepsiCo unveiled last year, I thought I must explore this line of thinking further.

#August2026 #BlogCalendar #Brandology #FineWritingInstruments #Waterman Hello folks. A new month has just arrived. And with it, my need to share the August 2026 page from my blog's Brandol...

Having written and shared my thoughts on several brands and companies on my blog for many years, and having embarked on a more focused Brandology exercise this year, I thought it’s perhaps time to share my thoughts on how brands are actually connected with companies and explain my thinking a little more. Brands and companies are often seen as separate entities in the sense that a company is considered an organisation that produces products and brands which it sells in the market, as if the two have nothing to do with each other.

#July2026 #BlogCalendar #Brandology #ParkerPens #WatermanPens Hello folks. Can't believe that half of 2026 is already behind us! As a new month begins today, I'd like to share the July page f...

#June2026 #Brandology #BlogCalendar #Brands Hello folks. It's June 2026, and time for me to share the June page from my blog's Brandology calendar for the year. June 2026 belongs to American E...

As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones are: With strategy With core values…

#May2026 #BrandologyBlogCalendar #Automobiles #Jaguar Hello folks. Another new month has arrived and I have to share the May 2026 page from my blog's Brandology calendar for the year. After JL...

#April2026 #BrandologyCalendar #LandRover Hello folks, April is here and I would like to share the month's page from my Brandology calendar today. April 2026 features the legendary Land Rove...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PassportScotchWhisky The last of my posts on Brandology for now. This is for a Scotch Whisky from Seagram (now Pernod Ricard) th...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PerrierJouetChampagne After yesterday's post on the Pernod Ricard corporate brand, I'd like to share my thoughts and ideas for o...