#ProgrammaticBuying
LightNews LightNews
ppc.land
FYI: Explaining deal ID #DealID #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying
Explaining deal ID
A deal ID is the string that tags a pre-negotiated programmatic agreement inside a bid request, so a buyer can bid under terms agreed with a seller in advance.
ppc.land
September 18, 2026 at 11:36 AM
marketingnews.bsky.social
FYI: Explaining deal ID #DealID #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying
Explaining deal ID
A deal ID is the string that tags a pre-negotiated programmatic agreement inside a bid request, so a buyer can bid under terms agreed with a seller in advance.
ppc.land
September 18, 2026 at 11:36 AM
ppc.land
FYI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds #ProgrammaticBuying #DigitalMarketing #CPM #Advertising #AI
Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds
Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.
ppc.land
July 4, 2026 at 8:30 PM
ppc.land
AdRoll and PubMatic just built what ad tech kept promising for years #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticBuying #MarTech
AdRoll and PubMatic just built what ad tech kept promising for years
AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.
ppc.land
April 25, 2026 at 8:05 PM
marketingnews.bsky.social
FYI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds #ProgrammaticBuying #DigitalMarketing #CPM #Advertising #AI
Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds
Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.
ppc.land
July 4, 2026 at 8:30 PM
marketingnews.bsky.social
Advertising executive says programmatic buying "feels very broken" #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing
Advertising executive says programmatic buying "feels very broken"
Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
ppc.land
September 24, 2025 at 12:38 PM
ppc.land
Advertising executive says programmatic buying "feels very broken" #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing
Advertising executive says programmatic buying "feels very broken"
Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
ppc.land
September 24, 2025 at 12:38 PM
ppc.land
ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy
YouTube's hidden ad complexity: what programmatic buyers get wrong
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
ppc.land
March 15, 2026 at 11:35 AM
marketingnews.bsky.social
AdRoll and PubMatic just built what ad tech kept promising for years #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticBuying #MarTech
AdRoll and PubMatic just built what ad tech kept promising for years
AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.
ppc.land
April 25, 2026 at 8:05 PM
ppc.land
FYI: Explaining programmatic guaranteed deals #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying #OnlineAdvertising
Explaining programmatic guaranteed deals
Programmatic guaranteed deals fix price and impression volume in advance between one buyer and one publisher, then run that reservation through automated pipes.
ppc.land
September 9, 2026 at 2:46 PM
marketingnews.bsky.social
FYI: Explaining programmatic guaranteed deals #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying #OnlineAdvertising
Explaining programmatic guaranteed deals
Programmatic guaranteed deals fix price and impression volume in advance between one buyer and one publisher, then run that reservation through automated pipes.
ppc.land
September 9, 2026 at 2:46 PM
ppc.land
ICYMI: VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal #VIOOH #DigitalAdvertising #ProgrammaticBuying #OutOfHome #MexicanCities
VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
ppc.land
July 20, 2026 at 7:37 AM
marketingnews.bsky.social
ICYMI: VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal #VIOOH #DigitalAdvertising #ProgrammaticBuying #OutOfHome #MexicanCities
VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
ppc.land
July 20, 2026 at 7:39 AM
ppc.land
ICYMI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds #ProgrammaticBuying #CPM #DigitalMarketing #AdTech #AIInAdvertising
Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds
Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.
ppc.land
July 2, 2026 at 8:29 PM
ppc.land
FYI: Basis and DAX give political buyers exclusive audio for 2026 midterms #2026Elections #PoliticalAdvertising #Midterms2026 #ProgrammaticBuying #AudioMarketing
Basis and DAX give political buyers exclusive audio for 2026 midterms
Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.
ppc.land
May 22, 2026 at 3:40 AM
ppc.land
FYI: The Trade Desk tests Claude for campaign creation #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech
The Trade Desk tests Claude for campaign creation
The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.
ppc.land
March 17, 2026 at 12:33 PM
ppc.land
FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds
YouTube's hidden ad complexity: what programmatic buyers get wrong
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
ppc.land
March 17, 2026 at 11:37 AM
ppc.land
YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising
YouTube's hidden ad complexity: what programmatic buyers get wrong
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
ppc.land
March 14, 2026 at 11:33 AM
ppc.land
FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech
Spain's streamers are watching more - and advertisers are taking notice
Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.
ppc.land
March 13, 2026 at 1:33 PM
ppc.land
CloudX opens mobile app inventory to omnichannel DSPs without SDK integration #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP
CloudX opens mobile app inventory to omnichannel DSPs without SDK integration
CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations.
ppc.land
January 27, 2026 at 9:54 PM
ppc.land
DIRECTV makes its live TV network available for programmatic DOOH buying #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH
DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
ppc.land
January 8, 2026 at 1:25 PM
ppc.land
Google gives programmatic buyers new freedom on prescription drug ads #GoogleAds #PrescriptionDrugs #ProgrammaticBuying #AdTechnology #DigitalMarketing
Google gives programmatic buyers new freedom on prescription drug ads
Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.
ppc.land
December 20, 2025 at 8:06 PM
ppc.land
ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing
Product listing ads get major update as IAB Tech Lab finalizes new standard
Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.
ppc.land
January 28, 2025 at 7:51 PM
ppc.land
Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing
Product listing ads get major update as IAB Tech Lab finalizes new standard
Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.
ppc.land
January 25, 2025 at 7:47 PM
marketingnews.bsky.social
ICYMI: Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds #ProgrammaticBuying #CPM #DigitalMarketing #AdTech #AIInAdvertising
Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat finds
Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.
ppc.land
July 2, 2026 at 8:29 PM