#Programmaticadvertising
LightNews LightNews
marketingnews.bsky.social
ICYMI: Explaining seller agent #SellerAgent #AIAgents #DigitalMarketing #ProgrammaticAdvertising #AdTech
Explaining seller agent
A seller agent is AI software that acts for a publisher or SSP with buying agents, reading briefs, quoting prices and booking deals. How it works and fails.
ppc.land
September 27, 2026 at 8:12 PM
ppc.land
ICYMI: Explaining seller agent #SellerAgent #AIAgents #DigitalMarketing #ProgrammaticAdvertising #AdTech
Explaining seller agent
A seller agent is AI software that acts for a publisher or SSP with buying agents, reading briefs, quoting prices and booking deals. How it works and fails.
ppc.land
September 27, 2026 at 8:12 PM
adsnetworkboost.bsky.social
🌐 Join the Future of Advertising — with Boost RAVA
We’re building a next-generation Programmatic Ads Network

Learn more or sign up today: www.boostrava.com

#BoostRAVA #AdTech #ProgrammaticAdvertising #MarketingInnovation #DigitalTransformation #Branding #Publishers #Advertisers #GrowthNetwork
November 12, 2025 at 5:01 PM
ppc.land
ICYMI: Explaining OpenRTB #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB
Explaining OpenRTB
OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested.
ppc.land
September 30, 2026 at 7:30 PM
marketingnews.bsky.social
ICYMI: Explaining OpenRTB #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB
Explaining OpenRTB
OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested.
ppc.land
September 30, 2026 at 7:29 PM
ppc.land
Explaining working media #WorkingMedia #Advertising #AdBudget #ProgrammaticAdvertising #DigitalMarketing
Explaining working media
Working media is the share of an ad budget that buys placements rather than agency fees, data, technology or production, and a much disputed programmatic ratio.
ppc.land
September 29, 2026 at 7:40 PM
marketingnews.bsky.social
Explaining OpenRTB #OpenRTB #DigitalMarketing #AdTech #ProgrammaticAdvertising #IAB
Explaining OpenRTB
OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested.
ppc.land
September 29, 2026 at 7:40 PM
ppc.land
Explaining OpenRTB #OpenRTB #DigitalMarketing #AdTech #ProgrammaticAdvertising #IAB
Explaining OpenRTB
OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested.
ppc.land
September 29, 2026 at 7:40 PM
ppc.land
ICYMI: IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide #IABTechLab #AdTech #ProgrammaticAdvertising #DigitalMarketing #Advertising
IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide
Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.
ppc.land
September 26, 2026 at 6:33 PM
ppc.land
ICYMI: Explaining Jounce Media #JounceMedia #ProgrammaticAdvertising #SupplyChainManagement #DataAnalysis #DigitalMarketing
Explaining Jounce Media
Jounce Media is a New York research firm that maps and grades programmatic supply chains. How its labels work, who relies on them and why they are disputed.
ppc.land
September 30, 2026 at 6:32 PM
ppc.land
Explaining Jounce Media #JounceMedia #ProgrammaticAdvertising #SupplyChain #DigitalMarketing #ResearchFirm
Explaining Jounce Media
Jounce Media is a New York research firm that maps and grades programmatic supply chains. How its labels work, who relies on them and why they are disputed.
ppc.land
September 29, 2026 at 6:31 PM
marketingnews.bsky.social
Explaining working media #WorkingMedia #Advertising #AdBudget #ProgrammaticAdvertising #DigitalMarketing
Explaining working media
Working media is the share of an ad budget that buys placements rather than agency fees, data, technology or production, and a much disputed programmatic ratio.
ppc.land
September 29, 2026 at 7:40 PM
marketingnews.bsky.social
ICYMI: IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide #IABTechLab #AdTech #ProgrammaticAdvertising #DigitalMarketing #Advertising
IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide
Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.
ppc.land
September 26, 2026 at 6:33 PM
marketingnews.bsky.social
ICYMI: Explaining Jounce Media #JounceMedia #ProgrammaticAdvertising #SupplyChainManagement #DataAnalysis #DigitalMarketing
Explaining Jounce Media
Jounce Media is a New York research firm that maps and grades programmatic supply chains. How its labels work, who relies on them and why they are disputed.
ppc.land
September 30, 2026 at 6:32 PM
marketingnews.bsky.social
Explaining Jounce Media #JounceMedia #ProgrammaticAdvertising #SupplyChain #DigitalMarketing #ResearchFirm
Explaining Jounce Media
Jounce Media is a New York research firm that maps and grades programmatic supply chains. How its labels work, who relies on them and why they are disputed.
ppc.land
September 29, 2026 at 6:31 PM
ppc.land
Explaining mediation platform #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising
Explaining mediation platform
A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it.
ppc.land
September 30, 2026 at 6:24 AM
marketingnews.bsky.social
Explaining mediation platform #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising
Explaining mediation platform
A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it.
ppc.land
September 30, 2026 at 6:23 AM
adfichter.eurosky.social
Der tägliche “Data Breach” wegen Online-Werbung: Wie unsere Daten auf der Welt verteilt werden und auch in Russland und China landen. Ich hab mich intensiv mit #AdTech und #ProgrammaticAdvertising und 🍪🍪🍪auseinandergesetzt.

Fazit: das Geschäftsmodell der Medien ist rotten.
dnip.ch/2024/03/26/d...
Der tägliche
Vor einem Monat habe ich über das Missbrauchspotenzial bei
dnip.ch
March 26, 2024 at 3:23 PM
ppc.land
Advertisers in 5 new countries gain Amazon DSP access #AmazonDSP #DigitalMarketing #Advertising #ProgrammaticAdvertising #MarketingStrategy
Advertisers in 5 new countries gain Amazon DSP access
Agencies buying in Belgium, Poland, Egypt and Singapore were inside Amazon's 34-market DSP map by July. South Africa was not. What does the console change add?
ppc.land
September 25, 2026 at 9:23 PM
ppc.land
FYI: Explaining seller-defined audiences #DigitalMarketing #Advertising #AudienceSegmentation #ProgrammaticAdvertising #IAB
Explaining seller-defined audiences
Seller-defined audiences are publisher-built segments sent in bid requests as IAB taxonomy codes instead of user IDs. How it works and where it falls short.
ppc.land
September 28, 2026 at 8:28 PM
marketingnews.bsky.social
FYI: Explaining seller-defined audiences #DigitalMarketing #Advertising #AudienceSegmentation #ProgrammaticAdvertising #IAB
Explaining seller-defined audiences
Seller-defined audiences are publisher-built segments sent in bid requests as IAB taxonomy codes instead of user IDs. How it works and where it falls short.
ppc.land
September 28, 2026 at 8:28 PM
marketingnews.bsky.social
ICYMI: Ad tech braces for AI agents #AdTech #AI #ChatGPT #ProgrammaticAdvertising #DigitalMarketing
Ad tech braces for AI agents
ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state privacy laws, and Google resets its spam tools.
ppc.land
April 26, 2026 at 8:41 AM
marketingnews.bsky.social
ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising
Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
Unique advertisers buying programmatically rose 25% across 15 markets, and guaranteed deals hold 71% of Europe's volume against 27% in the US. What explains it?
ppc.land
September 30, 2026 at 8:26 PM
ppc.land
ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising
Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
Unique advertisers buying programmatically rose 25% across 15 markets, and guaranteed deals hold 71% of Europe's volume against 27% in the US. What explains it?
ppc.land
September 30, 2026 at 8:26 PM
marketingnews.bsky.social
Advertisers gain access to 500+ Spain and Portugal screens via VIOOH #Advertising #DigitalMarketing #MediaBuying #ProgrammaticAdvertising #VIOOH
Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
Media buyers reach 320 million monthly impressions in 75+ cities, from fuel stations to Madrid-Barajas. Pricing, buying routes and measurement remain unstated.
ppc.land
September 29, 2026 at 8:26 PM