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ppc.land
ICYMI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #VideoAds #CTV #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 4, 2026 at 10:29 PM
marketingnews.bsky.social
ICYMI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #VideoAds #CTV #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 4, 2026 at 10:29 PM
ppc.land
Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #ProgrammaticAdvertising #CTV #VideoAds
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 3, 2026 at 10:28 PM
marketingnews.bsky.social
Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #ProgrammaticAdvertising #CTV #VideoAds
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 3, 2026 at 10:28 PM
ppc.land
FYI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #MarketingStrategy #AdvertisingTrends
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
November 1, 2026 at 12:26 PM
marketingnews.bsky.social
FYI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #MarketingStrategy #AdvertisingTrends
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
November 1, 2026 at 12:26 PM
marketingnews.bsky.social
ICYMI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #VIOOH #AdTech
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 30, 2026 at 12:25 PM
ppc.land
ICYMI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #VIOOH #AdTech
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 30, 2026 at 12:25 PM
marketingnews.bsky.social
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutOfHomeAdvertising #AdTech #OutdoorAdvertising
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 29, 2026 at 12:24 PM
ppc.land
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutOfHomeAdvertising #AdTech #OutdoorAdvertising
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 29, 2026 at 12:24 PM
marketingnews.bsky.social
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:16 PM
ppc.land
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:15 PM
conduitdigital.bsky.social
35x greater time-on-site, through programmatic. For the Wisconsin Beef Council, hand-picked display inventory brought in visitors who stayed.

conduitdigital.us/case-studies/wisconsin-beef-council

#WhiteLabelMarketing #ProgrammaticAdvertising #DigitalMarketing #CaseStudy #MarketingROI
October 25, 2026 at 12:00 AM
marketingnews.bsky.social
ICYMI: Ad Context Protocol #AdTech #DigitalMarketing #AI #ProgrammaticAdvertising #MediaBuying
Ad Context Protocol
Ad Context Protocol (AdCP) is an open standard that lets AI agents discover inventory, buy media and send creatives across ad platforms through shared tasks.
ppc.land
October 25, 2026 at 9:16 PM
ppc.land
ICYMI: Ad Context Protocol #AdTech #DigitalMarketing #AI #ProgrammaticAdvertising #MediaBuying
Ad Context Protocol
Ad Context Protocol (AdCP) is an open standard that lets AI agents discover inventory, buy media and send creatives across ad platforms through shared tasks.
ppc.land
October 25, 2026 at 9:15 PM
marketingnews.bsky.social
ICYMI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 25, 2026 at 9:16 PM
ppc.land
ICYMI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 25, 2026 at 9:15 PM
marketingnews.bsky.social
Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 24, 2026 at 9:15 PM
ppc.land
Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 24, 2026 at 9:14 PM
marketingnews.bsky.social
ICYMI: Magnite gains bidder seat in CloudX mobile app auctions #Magnite #CloudX #MobileAppAuctions #AdTech #ProgrammaticAdvertising
Magnite gains bidder seat in CloudX mobile app auctions
Publishers on CloudX can now plug Magnite's DV+ demand into app auctions through an OMSDK-certified SDK. No fill, price or revenue data is given. What changes?
ppc.land
October 20, 2026 at 8:39 PM
ppc.land
ICYMI: Magnite gains bidder seat in CloudX mobile app auctions #Magnite #CloudX #MobileAppAuctions #AdTech #ProgrammaticAdvertising
Magnite gains bidder seat in CloudX mobile app auctions
Publishers on CloudX can now plug Magnite's DV+ demand into app auctions through an OMSDK-certified SDK. No fill, price or revenue data is given. What changes?
ppc.land
October 20, 2026 at 8:39 PM
ppc.land
FYI: Explaining bid request #DigitalMarketing #AdTech #BidRequest #ProgrammaticAdvertising #PPC
Explaining bid request
A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules.
ppc.land
October 15, 2026 at 1:01 PM
marketingnews.bsky.social
FYI: Explaining bid request #DigitalMarketing #AdTech #BidRequest #ProgrammaticAdvertising #PPC
Explaining bid request
A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules.
ppc.land
October 15, 2026 at 12:59 PM
ppc.land
FYI: Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi #Teads #ProgrammaticAdvertising #Wolt #Gopuff #Koddi
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi
Sponsored Product Ads and Display slots on Hopper and other Koddi networks become buyable in Teads Ad Manager. Pricing, fees and new formats remain undisclosed.
ppc.land
October 14, 2026 at 5:59 PM
marketingnews.bsky.social
FYI: Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi #Teads #ProgrammaticAdvertising #Wolt #Gopuff #Koddi
Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi
Sponsored Product Ads and Display slots on Hopper and other Koddi networks become buyable in Teads Ad Manager. Pricing, fees and new formats remain undisclosed.
ppc.land
October 14, 2026 at 5:59 PM