Disney built four DXC interactive ad formats into Disney+ between April 2025 and early 2026, with Pause+ Trivia hitting brand recall 10 times above benchmarks.

Disney built four DXC interactive ad formats into Disney+ between April 2025 and early 2026, with Pause+ Trivia hitting brand recall 10 times above benchmarks.

#Google is testing new #conversational #adformats powered by #Gemini in #AIMode and #Search. These formats, including #ConversationalDiscovery ads and #HighlightedAnswers, aim to make #ads more #contextual and helpful by dynamically generating ad creative based on user queries. https://searchengineland.com/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115?eicker.news #tech #media #news

OpenAI is hiring San Francisco-based software engineers to build text, image video, native, conversational and interactive ads.

Mobile advertising formats have become an essential part of the online advertising landscape. The rise of smartphones and the increasing amount of time people spend on their mobile devices have compelled advertisers to develop innovative ways to reach their target audience effectively. One such format that has gained significant popularity is mobile banner ads. According […]

#OpenAI’s #adbusiness is projected to #fallshort of its own forecast by 90%, according to Emarketer. The #AI lab’s projections assume it will dominate the chatbot #admarket and outperform all #adformats, which Emarketer finds unlikely. https://www.adweek.com/media/openais-ad-business-is-on-pace-to-miss-its-own-forecast-by-90-analyst-says/?eicker.news #tech #media #news

IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.

IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.

Different banner sizes play a crucial role in online advertising. These sizes refer to the dimensions of the rectangular display ads that are commonly used on websites. Attention-grabbing and visually appealing, these banners have become a staple of the advertising industry. Whether you are running an online advertising service or managing an advertising network, understanding […]

Native ad formats have become a prominent feature in the world of online advertising. They blend seamlessly with the user experience of a website or mobile app, making them less intrusive compared to other ad formats. The word “native” refers to the fact that these ads are designed to look and feel like the natural […]

Online advertising has become an integral part of the digital landscape, with web ad formats playing a crucial role in engaging users and promoting products or services. Over the years, advertisers have developed various formats to capture the attention of online audiences and maximize the effectiveness of their campaigns. From banner ads and pop-ups to […]

Online Display Advertising Formats refer to various types of digital advertisements that are displayed in front of online users. These formats have evolved significantly over the years and have now become an integral part of online advertising strategies. According to recent statistics, display advertising is expected to reach a market size of $102.86 billion by […]

New Mobile Ad Formats have revolutionized the world of online advertising, capitalizing on the ubiquity of smartphones and the ever-growing popularity of mobile apps. These ad formats offer advertisers a unique and effective way to engage with their target audience on mobile devices, leading to increased brand exposure and higher conversion rates. According to a […]

PopUnder ads are one of the most effective ad formats for publishers and these are the PopUnder Ad Networks with High CPM Rates to maximize earnings.