Barrhead, Seascanner, Cruise Circle and Cruise1st rapped

Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.

The ASA said it received two complaints from members of the public

Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.

New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.

New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.

The Advertising Standards Authority (ASA) has banned adverts by Enough, a company providing self-swab DNA testing kits for sexual assault victims, after finding their claims misleading. The adverts, posted on the company's website, LinkedIn, and GoFundMe page, overstated the likelihood of evidence being admissible in court and exaggerated statistics about the number of rapes in the UK. Sir Martin Narey, former head of the Prison and Probation Services, filed the complaint, citing concerns that the adverts caused unnecessary fear among young women and their families. Enough initially received support from Narey but later raised concerns due to potentially exaggerated claims. The company had claimed that a woman was twice as likely to be raped as to be diagnosed with cancer and presented figures much higher than those reported by the Office for National Statistics (ONS). Forensic experts have warned that self-swab kits could provide false hope and are not currently supported for reliable evidence collection. The ASA ruled that Enough must not imply that evidence from these kits is admissible in court without adequate proof and must substantiate claims about rape statistics. Enough has since updated its wording, clarifying that their kits 'can in principle be admissible in court' and referring to the number of rapes as an 'estimated' figure. The organisation emphasises that police and sexual assault referral centres remain the most reliable option for survivors who feel able to access them.

The UK's Advertising Standards Authority (ASA) has banned film posters for 'The Mummy' from outdoor public display due to their realistic depiction of a dead child. The campaign, which included close-up images of a female with a mummified appearance and one eye swollen shut, faced 30 complaints. Critics argued the imagery was distressing for children and adults alike, citing elements like sunken cheeks, dry lips, and a vacant gaze as creating a 'realistic impression of a dead child'. Warner Bros defended the posters, stating they depicted a 'living mummy' returned to her parents after being kidnapped, and claimed the design avoided violence or intimidation. The ASA upheld complaints, noting the ads were visible near a children's nursery and could distress young viewers. Despite Transport for London's approval, the watchdog ruled the display breached advertising codes. The campaign's trailer included horror themes but no explicit gore, with Warner Bros emphasizing responsible content creation.

CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers.

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers.