Most people cheered when third-party cookies died.
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #cybersecurity
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #cybersecurity
UID2: The Standard That Replaced the Cookie
The ad industry didn’t just replace the tracking cookie with your email address. It built a global standard to industrialize the replacement – and buried a phishing vulnerability inside it.
emparrot.com
June 25, 2026 at 4:25 AM
Most people cheered when third-party cookies died.
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #cybersecurity
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #cybersecurity
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 10, 2026 at 9:06 PM
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 13, 2026 at 9:09 PM
FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy
Most people cheered when third-party cookies died.
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #potatosecurity
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #potatosecurity
June 25, 2026 at 4:29 AM
Most people cheered when third-party cookies died.
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #potatosecurity
The ad industry just moved to something stronger: UID2.
Email address → UID2. Same on every site → data sharing. Anyone can generate your UID2 & cross-reference for targeted attacks.
emparrot.com/blog/2026/06...
#email #privacy #potatosecurity
FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 20, 2026 at 3:35 PM
FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions
the logical buyer is The Trade Desk—they could take out the janky "Privacy Sandbox" stuff and put in UID2, OpenPass, and consent management. Not all users would leave the ad features on, but TTD would be able to give those who do a better experience with less nagging for consent and emails
November 19, 2024 at 3:25 PM
the logical buyer is The Trade Desk—they could take out the janky "Privacy Sandbox" stuff and put in UID2, OpenPass, and consent management. Not all users would leave the ad features on, but TTD would be able to give those who do a better experience with less nagging for consent and emails
ICYMI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #DataDriven #ProgrammaticAdvertising #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 18, 2026 at 3:34 PM
ICYMI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #DataDriven #ProgrammaticAdvertising #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60% #DigitalMarketing #AdTech #DataDriven #MarketingStrategy #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 17, 2026 at 3:33 PM
Truthset connects validated audiences to UID2 to cut ad waste by 60% #DigitalMarketing #AdTech #DataDriven #MarketingStrategy #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60% #DigitalMarketing #AdTech #DataDriven #MarketingStrategy #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 17, 2026 at 3:33 PM
Truthset connects validated audiences to UID2 to cut ad waste by 60% #DigitalMarketing #AdTech #DataDriven #MarketingStrategy #AudienceTargeting
ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 11, 2026 at 9:07 PM
ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 11, 2026 at 9:07 PM
ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 10, 2026 at 9:06 PM
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
ICYMI: Six identity questions VAB says every ad buyer must ask their vendor #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
July 30, 2026 at 4:59 PM
ICYMI: Six identity questions VAB says every ad buyer must ask their vendor #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
www.youtube.com/watch?v=UId2...
let it radicalize you.
let it radicalize you.
The Coup feat. Dead Prez — Get Up
YouTube video by FPOAK
www.youtube.com
November 17, 2024 at 6:57 PM
www.youtube.com/watch?v=UId2...
let it radicalize you.
let it radicalize you.
ICYMI: Six identity questions VAB says every ad buyer must ask their vendor #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
July 30, 2026 at 4:59 PM
ICYMI: Six identity questions VAB says every ad buyer must ask their vendor #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
Roku has taken a bold step toward the future of online advertising by announcing it will adopt a technology called Unified ID 2.0 (UID2) across its premium streaming inventory. #Roku #UID2 #AdTech #DigitalAdvertising #StreamingTV #CookieAlternative tinyurl.com/ys2mv6vd
August 7, 2024 at 4:12 PM
Roku has taken a bold step toward the future of online advertising by announcing it will adopt a technology called Unified ID 2.0 (UID2) across its premium streaming inventory. #Roku #UID2 #AdTech #DigitalAdvertising #StreamingTV #CookieAlternative tinyurl.com/ys2mv6vd
They really should have just acquired Vizio before Walmarts offer. Immediate scale, it’s small enough you could almost offer cash entirely, and it’s 10s of M of logins converted to OpenPass/UID2 overnight. Tweak the OS however you want from there and bobs your uncle.
November 22, 2024 at 4:34 PM
They really should have just acquired Vizio before Walmarts offer. Immediate scale, it’s small enough you could almost offer cash entirely, and it’s 10s of M of logins converted to OpenPass/UID2 overnight. Tweak the OS however you want from there and bobs your uncle.
• Sincera integration ongoing; Open Sincera and Deal Desk yet to launch
• UID2 adoption strong, but some publishers still under-monetizing
• Macro uncertainty and cautious brand budgets require continued focus on efficiency
🔴 Negative
• UID2 adoption strong, but some publishers still under-monetizing
• Macro uncertainty and cautious brand budgets require continued focus on efficiency
🔴 Negative
May 9, 2025 at 11:27 AM
• Sincera integration ongoing; Open Sincera and Deal Desk yet to launch
• UID2 adoption strong, but some publishers still under-monetizing
• Macro uncertainty and cautious brand budgets require continued focus on efficiency
🔴 Negative
• UID2 adoption strong, but some publishers still under-monetizing
• Macro uncertainty and cautious brand budgets require continued focus on efficiency
🔴 Negative
FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
ppc.land
April 19, 2026 at 5:38 PM
FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
Global adoption of programmatic advertising is rising. In Hong Kong, luxury skincare brand Sulwhasoo leveraged UID2 identity technology to optimize acquisition strategies. The campaign drove a 6x increase in store visits, 380% higher conversion rates, and an 80% reduction in acquisition costs.
February 25, 2025 at 1:04 PM
Global adoption of programmatic advertising is rising. In Hong Kong, luxury skincare brand Sulwhasoo leveraged UID2 identity technology to optimize acquisition strategies. The campaign drove a 6x increase in store visits, 380% higher conversion rates, and an 80% reduction in acquisition costs.
FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
ppc.land
April 19, 2026 at 5:39 PM
FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
Imagine a browser with built-in OpenPass, UID2, and consent management. Much less hassle for users. (Since The Trade Desk is doing a smart TV OS it makes sense to have a companion browser for second-screening with better attribution features)
November 22, 2024 at 3:27 PM
Imagine a browser with built-in OpenPass, UID2, and consent management. Much less hassle for users. (Since The Trade Desk is doing a smart TV OS it makes sense to have a companion browser for second-screening with better attribution features)
Having both TV OS and browser is the real win. If the browser and the TV are both using OpenPass + UID2, then attribution works so much more reliably.
And second screening is a thing—might as well give agencies the platform to use it in creative + effective ways
And second screening is a thing—might as well give agencies the platform to use it in creative + effective ways
November 23, 2024 at 3:54 AM
Having both TV OS and browser is the real win. If the browser and the TV are both using OpenPass + UID2, then attribution works so much more reliably.
And second screening is a thing—might as well give agencies the platform to use it in creative + effective ways
And second screening is a thing—might as well give agencies the platform to use it in creative + effective ways
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
August 1, 2026 at 5:00 PM
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
August 1, 2026 at 5:00 PM
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate