#UID2
LightNews LightNews
marketingnews.bsky.social
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:47 AM
ppc.land
ICYMI: Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #AdTech #ProgrammaticAdvertising #CTV #InAppAdvertising
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 9, 2026 at 9:49 AM
marketingnews.bsky.social
ICYMI: Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #AdTech #ProgrammaticAdvertising #CTV #InAppAdvertising
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 9, 2026 at 9:48 AM
ppc.land
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:48 AM
ppc.land
FYI: Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TheTradeDesk #WebKit #DigitalMarketing #AdBlocking
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
October 3, 2026 at 7:23 AM
marketingnews.bsky.social
FYI: Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TheTradeDesk #WebKit #DigitalMarketing #AdBlocking
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
October 3, 2026 at 7:22 AM
ppc.land
ICYMI: Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TradeDesk #WebKit #DigitalMarketing #AdTech
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
October 1, 2026 at 7:22 AM
marketingnews.bsky.social
ICYMI: Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TradeDesk #WebKit #DigitalMarketing #AdTech
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
October 1, 2026 at 7:21 AM
marketingnews.bsky.social
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TheTradeDesk #WebKit #UID2 #ID5
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
September 30, 2026 at 7:21 AM
ppc.land
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February #Safari27 #TheTradeDesk #WebKit #UID2 #ID5
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
ppc.land
September 30, 2026 at 7:21 AM
ppc.land
FYI: Six identity questions VAB says every ad buyer must ask their vendor #AdTech #IdentityMarketing #DigitalAdvertising #VendorManagement #MatchRate
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
August 1, 2026 at 5:00 PM
ppc.land
ICYMI: Six identity questions VAB says every ad buyer must ask their vendor #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
July 30, 2026 at 4:59 PM
ppc.land
Six identity questions VAB says every ad buyer must ask their vendor #AdBuying #IdentityQuestions #VendorManagement #UID2 #OpenID
Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
ppc.land
July 29, 2026 at 4:58 PM
ppc.land
FYI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #AudienceTargeting #UID2 #DataSolutions
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 20, 2026 at 3:35 PM
ppc.land
ICYMI: Truthset connects validated audiences to UID2 to cut ad waste by 60% #AdTech #DigitalMarketing #DataDriven #ProgrammaticAdvertising #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 18, 2026 at 3:34 PM
ppc.land
Truthset connects validated audiences to UID2 to cut ad waste by 60% #DigitalMarketing #AdTech #DataDriven #MarketingStrategy #AudienceTargeting
Truthset connects validated audiences to UID2 to cut ad waste by 60%
Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.
ppc.land
May 17, 2026 at 3:33 PM
ppc.land
FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 13, 2026 at 9:09 PM
ppc.land
ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 11, 2026 at 9:07 PM
ppc.land
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
ppc.land
May 10, 2026 at 9:06 PM
ppc.land
FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
ppc.land
April 19, 2026 at 5:38 PM
ppc.land
ICYMI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #AudienceData #Publishers #DigitalMarketing
Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
ppc.land
April 17, 2026 at 5:37 PM
ppc.land
Mediavine brings 18,000 publishers' audience data into Index Marketplaces #Mediavine #IndexMarketplaces #AudienceData #Publishers #UID2
Mediavine brings 18,000 publishers' audience data into Index Marketplaces
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
ppc.land
April 16, 2026 at 5:36 PM
ppc.land
FYI: Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet #VenturaEcosystem #CTV #AdTech #OpenMarketplace #TheTradeDesk
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.
ppc.land
February 27, 2026 at 7:13 PM
ppc.land
ICYMI: Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet #VenturaEcosystem #CTV #DigitalAdvertising #AdTech #TheTradeDesk
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.
ppc.land
February 25, 2026 at 7:12 PM
ppc.land
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet #VenturaEcosystem #CTV #AdTech #TheTradeDesk #OpenMarketplace
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.
ppc.land
February 24, 2026 at 7:09 PM